Customer Experience / CRM Executive

Posted 30 March by May & Stephens
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Our client, an established retailer with stores nationwide, is seeking a Customer Experience / CRM Executive to join its Marketing team.
Providing support to the Senior Customer Experience / CRM Manager to deliver the customer advocacy plan, the Customer Experience / CRM Executive will also work on projects relating to customer communication, CRM and customer insights.
Amongst the responsibilities of the Customer Experience/ CRM Executive will be:

* Drafting email and SMS communications, ensuring they are written to a high standard and are on brand
* Managing end-to-end retention and cross-selling campaigns
* Analysing the effectiveness of communications, and making recommendations for improvements
* Managing campaigns using the marketing automation system
* Identifying KPIs to allow you to measure the impact of customer experience plans
* Building an in-depth understanding of the customer base by undertaking research, obtaining feedback from Store Managers, and evaluating customer satisfaction
* Monitoring trends, reporting these to the Marketing team on a quarterly basis

Customer Experience / CRM Executive - what we're looking for:

* A minimum of 2 years CRM experience
* An in-depth understanding of the full Marketing and Communications mix
* Previous experience of using a marketing automation platform
* Excellent written skills with the ability to adapt to tone of voice
* Detail oriented with the ability to multi-task and work on your own initiative

Customer Experience / CRM Executive - what's in it for you?
The chance to work for a market leading organisation, recognised for their fantastic company culture.

May & Stephens Ltd is acting as an Employment Agency in relation to this vacancy.

Reference: 42367166

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