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CRO Manager

Posted 4 January by EMR Ended

A rapidly growing B2C insurance brand is looking for a CRO expert create best in class online customer experience.

You will be involved in a range of exciting new web development projects targeting both new and existing customers.

Responsibilities

  • Help to execute and manage the brand's CRO testing roadmap
  • Develop hypotheses, create briefs and guide developers in the creation and launch
  • Quantitative user data analysis and qualitative user research
  • Pulling reports together and communicating test results to key business stakeholders
  • Working with team members in acquisition to agree test plans
  • Working closely with IT to prioritise web changes.
  • Day to day agency management.
  • Working with the acquisition marketing team to optimise landing pages

Experience

  • Experience working on or running conversion rate optimisation programmes
  • Hands on experience with A/B testing tools such as Optimizely or similar
  • Experience using web analytics platforms such as Adobe Site Catalyst or similar
  • Excellent communication skills and experience with stakeholder management
  • Knowledge of the latest tagging/tracking techniques and best practices

Reference: 34137221

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