CRM Manager | London | £50,000 - £60,000
A leading online business are looking for a Senior CRM Manager to join their London office to plan and deliver a CRM strategy that spans all channels and touchpoints. This is a newly created role and you will have full ownership of the CRM strategy and will be tasked with growing a capable and dynamic CRM team.
- Working with the broader marketing team to ensure effective end-to-end delivery of CRM campaigns across email, SMS and push.
- Ensuring communications are customer-centric and insight driven
- On-going optimisation (test & learn approach) to campaigns
- Translate the new customer plans into execution schedules by collaborating with Marketing, Data, Brand and Ops teams
- Communicate with internal stakeholders as the business moves through the delivery of the new programme
- Ideally educated to degree level
- Solid CRM experience across multiple channels (SMS, Email, Loyalty)
- Ideally B2B & B2C knowledge
- Data driven and analytical mindset
- Ideally Salesforce experience
- Email Marketing
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