Business Development Manager

Posted 15 February by Affinion International

Business Development Manager

Webloyalty was started in the US in 1999 and has enjoyed significant growth. The European business was launched in 2007 and now operates in the UK, France, Spain, Holland, Poland, Brazil, Ireland and Mexico

The company employs around 200 people in several different locations in Europe, has revenues of around $60m and is extremely profitable.

The overall team in the UK numbers 20 and is growing.

In January, 2011, Webloyalty merged with Affinion International, part of the Affinion Group, a global leader in customer engagement solutions across over 7 European countries.

Why we exist

We help retailers to increase their online revenues while helping our members to save money on their online shopping.

This is particularly important now as retail is getting more complex with margins being squeezed by competition, living wage costs, final mile delivery, technology demands and customer expectations

How it works

We promote our Premium Shopping Programme on the confirmation page of leading e-commerce retailers where we are able to offer the greatest return.

We offer a 30 day free trial followed by a monthly subscription fee - just like Amazon Prime, Netflix, Spotify and Match.com

This is a low impact, high return monetization solution

There are no costs to the retailer for offering our service.

The programme offers discounts at around 1000 retailers, protection benefits such as extended warranties, discounted gift cards and an ongoing monthly £15 saving at the site where they joined.

The Client receives a fee for displaying the banner and a repeat purchase incentive for their customers (the £15 voucher is funded by Webloyalty)

Webloyalty currently has around 60 clients in the UK including National Express, Debenhams, WHSmith, TheTrainline.com, The Hut Group & Argos.

Competitive Advantage

  • Compelling Value Proposition

  • Large Market Opportunity, especially amongst SME’s

  • Strong Relationships with Leading Partners including: National Express, Debenhams, WHSmith, TheTrainline.com, Argos and over 50 online retailers.

  • Rapid international expansion.

  • Outstanding Membership Programs

  • eCommerce and Mcommerce only business model - ensures focus and expertise

  • Monthly billing of membership fees

  • Low fixed costs

  • Highly scalable technology infrastructure

  • Highly profitable

The Role

Reporting to the Business Development Director will be a graduate with a keen interest and experience selling into the pureplay ecommerce and multichannel space. The individual will have well-established relationships with senior level commercial and ecommerce directors in this space. The individual will have a mature approach to business development and have shown a consultative approach to winning new business, through contacts, skillful approaches to speak to businesses and a credible reputation. He or she will possess the strong analytical capabilities required to sell a complex solution.

He/She will be responsible for driving all sales efforts across the allocated client base. The right candidate will possess the poise, conviction and ability to sell a value proposition to innovative leaders of online businesses. The role will require an experienced BDM who has a strong understanding of negotiation skills and an understanding of Internet retail business models. The candidate will possess a good balance of hunger, focus, patience and persistence, using a variety of sales tactics to attain business.

It will also require an individual who can thrive in a results and performance based culture while infusing an appropriate level of process and prioritization.

The key task of the BDM will be to make deals with bigger etailers and well-known multichannel retailers, in which Webloyalty will be able to promote effectively their unique shopping programmes on the confirmation pages of transactional websites.

This role will be central to Webloyalty’s success for 2018.

KEY DRIVERS

  • Smart, Dynamic, Consultative, Aggressive and Strategic.
  • Interested in and capable of understanding complex technology
  • Understands the "big-picture" of the Internet
  • Strong experience in selling to senior management within online businesses.
  • Strong experience in negotiation, ideally in a B2B environment
  • Ability to position company and articulate vision
  • Ability to articulate and define relevant methodology
  • Strong experience in presenting to other businesses.
  • Ability to work internally with other organizations to achieve a common goal
  • Track record of success in past companies.

Required skills

  • Customer Engagement
  • Subscription

Reference: 34141019

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