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Posted 15 April by BT

BT Sport is hiring a freelance Social Media Executive to support an exciting new project within the business. The role will be multi-disciplinary, and requires customer service experience in social media on behalf of a brand. You will be part of a team who are responsible for providing quick, helpful and appropriate responses to those who engage with us in social channels, while also building and protecting BT’s reputation.

The Role / Campaign

The Social Media Executive will support the Social Media Manager in the digital and social execution of this campaign from:

  • Representing BT in all our interactions on social media and approved digital platforms.

  • Efficiently assessing each conversation and determining an appropriate course of action, considering the context/conversation history.

  • Spot opportunities to grow the campaign, working with the Social Media Manager to bring these to life.

  • Collaborating with other stakeholders- television production, design, marketing, PR to ensure consistency in approach.

  • Liaising with and supporting BT Sport on-air talent and wider colleagues including training.

  • Measuring and reporting social analytics - telling a story with data both internally and externally.

  • Share content ideas involving BT Sport talent.

  • Support the ongoing development of the project - giving it a 'pulse’ with regular check ins with key personnel.

  • An input into projects within the wider BT Sport digital team.

It is a unique project which will not be working directly on BT Sport rights.

Key challenges

Your team will represent the BT brand in our social media interactions, and aim to deliver responsible a constructive and positive experience to people who engage with BT Sport social channels.

Provide flexible coverage beyond core-business hours depending on events on the channel, to ensure we always have support during key hours including evenings and weekends.

Staying positive. Lots of people use social media to vent their frustrations -- you’ll need to have a thick skin and be able to keep your cool in difficult situations. You see the opportunity in every challenge and being prepared for an element of repetition when dealing with trending posts.

Balancing the needs of the customer with the reputation and objectives of the company, following key direction to ensure that responses provided don’t directly damage BTs brand reputation.

Essential Criteria

You have experience of engaging with customers in social media on behalf of a brand. You are perceptive, you can relate to people and you understand how to manage a variety of customer-facing situations.

You live and breathe social, and have community management experience, including excellent knowledge of platform tools across all established channels (Facebook, Instagram, YouTube).

Working as a team in customer service team in social.

You’re a self-starter, independent, and are able to develop and nurture key relationships across teams.

You’re able to work evenings and weekends.

Availability: You will be free to work from 12th April.

Working hours: Flexible including evenings and weekends. Our freelance working weeks will be 5 days a week.

Location: remote. UK based

Salary: TBD

Please note: we are expecting a large number of applicants for this role, so we will not be able to respond to unsuccessful applicants.

Reference: 42476294

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