One of the many reasons why Chipotle is unlike other fast food companies is the fact that nearly all of the leaders are promoted from our crew.
Many restaurant companies hire "professional" managers to run their restaurants and almost never look to their crews for new leaders. But last year at Chipotle, 100% of our general managers in the uk were promoted from our crews and because our company is growing, there's plenty of opportunity. Countless people who came simply looking for a job now find themselves leading dozens, or even thousands of people while enjoying a career that is totally fulfilling, fun, and financially rewarding beyond anything they thought possible. It's pretty simple: If you work hard, you'll get noticed and before you know it, you'll be on a roll.
When Steve Ells started Chipotle back in 1993, he only intended to open one restaurant—not a chain of more than 1,500. Because of that, he broke all of the rules and Chipotle became a new kind of fast food restaurant. In fact, we do just about everything differently and it starts with the people we hire to work in our restaurants. We've learned that experience in other fast food restaurants isn't of much value at Chipotle. That's because we really cook food at Chipotle. And that's just the beginning of what we do differently. Our Crew members learn what they need to do on the job and in turn, they become the future leaders of our company. It's on-the-job training like you have never had before.
When I opened the first Chipotle in Denver, Colorado I certainly didn’t have any intention of opening more than just one restaurant. I just wanted to build a place where you could eat delicious food made of the finest ingredients quickly and affordably. As it turns out, it was an idea people could get behind.
As Chipotle began to grow and expand, I learned quite a bit about the way most of the food in the US is produced and processed --- and what I learned was pretty grim.
But I also learned that there is a better way. I met ranchers and farmers dedicated to raising livestock and growing produce using responsible, respectful, and sustainable techniques. By partnering with these producers we have increased the amount of naturally raised meats and responsibly grown produce we purchase exponentially.
We are proud of our accomplishments, but there is still a long way to go.
"Food with Integrity" is our commitment to always look closer, dig deeper, and work harder to ensure that our actions are making things better, not worse. It’s our promise to run our business in a way that doesn’t exploit animals, people or the environment. It is the philosophy that guides every decision we make at Chipotle.
Cultivate a Better World