Working at Blue Square

Blue Square is an agency looking to be at the forefront of innovation in the world of retail marketing. We connect audiences with brands by harnessing the power of human touch in the physical and virtual world using insightful data intelligence and frictionless technology at the moments that matter. We grow sales, increase loyalty and build brand love on behalf of some of the world’s most loved brands.

Blue Square is part of Brand Partnership Group (BPG). BPG is a group of future thinkers that grow brand partnerships, for good. A collective of specialist agencies, the Group is underpinned by four clear areas of focus:

• Growth: Making investments that enable individuals to flourish, clients to succeed and our business to grow
• Future thinking: Maintaining a future-forward view on the world to support and shape client and Group strategy
• Collective: An agency group acting as one creating value for our clients, our people, our brands and our partners
• For good: A clearly defined plan of ‘For good; initiatives that leave a positive impact on our people, our community and our planet

Our 12-year relationship with Samsung has been built on a foundation of incredible brand ambassador teams working in retail environments across the UK to enhance brand presence in store.

Across numerous channel partners our training, in-store promoter and regional sales teams educate consumers and store staff across the full range of Samsung devices & ecosystem, as well as driving commercial performance within the store.

HIVE’ or otherwise known as HP Interactive Virtual Experience was the first of its kind – a staffed and fully connected dark store concept with furniture and display models set up to replicate an in-store environment.

With HP Experts on hand to deliver best in class customer experience and product information, we enabled consumers to have a fully human interaction and make informed purchase decisions from the comfort of their own home – a service that became vitally important during the Covid-19 pandemic and subsequent lockdowns.