Senior Paid Media Specialist

Central Employment are working exclusively with a rapidly expanding eCommerce Retail organisation based in the North East.  Due to on-going growth, they're seeking a technically focused Senior Paid Media Specialist, reporting into the Head of Marketing. 

The role offers hybrid working, with a base in Gateshead. 

What we’re looking for:
? An analytical and commercially-minded individual with extensive knowledge of Google Ads, social ads and retargeting.

? A data-driven and technical mindset with excellent analytical and mathematical skills, the ability to use formula, spreadsheets, databases, basic coding and the understanding of margins, profitability and return on investment.

? Broader knowledge of the entire marketing mix and how it affects PPC, as well as the ability to manage multiple brands and stores simultaneously.

What you’ll be doing:

? Take ownership of Google Ads, social ads and retargeting to increase revenue and profit.
? Write engaging copy for ads to help drive conversions.
? Assist and work with the Marketing Team on campaigns, advising the best strategies from a paid advertising perspective.
? We’re a dynamic team, so being open to taking on additional marketing tasks where required is a desirable quality.

Key skills we need:

? Experience managing Google Ads accounts with budgets over £500k per year, especially within E-commerce.
? The ability to maintain and scale Meta Ads, Pinterest Ads and other social media ad platforms.
? Excellent financial literacy with a thorough understanding of the key performance indicators for paid advertising.
? The ability to use data to drive decision-making, including Google Sheets and Microsoft Excel skills and experience with analytics platforms.
? A high level of experience with GA4.
? A high level of experience with reporting and Business Intelligence tools such as Looker Studio.