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Senior CVM Analyst - SAS / SQL

Posted 2 February by Aspire Data Recruitment Featured Ended

Job Title: Senior CVM Analyst - SAS / SQL

Location: Staines

Salary: £33,000 - £45,000 + bonus & benefits

As a Senior Analyst you’ll be the go to person for CVM activities performance and KPIs aggregating and consolidating MI, Marketing Effectiveness and other data sources into a single narrative.

The Role

  • Responsible for impact assessing and sizing opportunity for new CVM activities working closely with finance, CRM operations and Insight teams.
  • Build, maintain, and interlock CVM forecast throughout the planning process including conversion of gains and losses targets into customer and contact targets working with other functions - mainly sales, marketing and finance.
  • Identify opportunities and threats to CVM plans and forecast (volume and value) and make recommendations on future CVM strategy/plans.
  • Liaise closely with Marketing Effectiveness team to set campaigns/BNA/other CVM activities performance criteria and run investigations into performance/ drivers / variances to plan.
  • Consolidation of CVM performance and effectiveness insight into a single view and narrative.
  • Ensure that appropriate controls and processes are implemented to report on the performance of CVM activities.
  • Produce trading impact, rationale and commentary for CVM activities and recommend course correction actions.
  • Provide input to resolve conflicts and trade-offs between planning, channel capacity and cost to maximise effectiveness for sales and distribution.
  • Reports on the impact and effectiveness of targeted activities on the commercial targets - impact on Acquisition, Growth, Churn, Engagement, and Loyalty.
  • Identify value growth opportunities, value eroded over time and various other longer trends which can be acted upon strategically and or tactically by UK Home.

The Person

  • Strong data analytical skills to interpret data and produce insight in order to understand opportunities, challenges and potential risks.
  • Familiarity with modelling, analysis, simulation and optimisation tools § Strong end-to-end knowledge of data-driven direct marketing / sales channels and how these drive value and ROI.
  • Confidence and creditability with developed communication skills and able to explain the analysis in a clear and concise manner.
  • Strong problem solving skills are essential, along with an ability to manage a varied workload, to tight deadlines.
  • Strong commercial acumen and effective decision making.
  • Capacity to innovate and think creatively with data and to understand what is - and what is not - possible with any data sets.
  • Experience of using customer insight and statistical models for developing contact plans, allocating customer investment, targeting comms and developing propositions.
  • Technical skills in SAS, SQL, Hadoop & advanced user of Excel and PowerPoint.

To apply pleases send your CV...

Required skills

  • Analyst
  • Forecast
  • Statistics
  • SAS

Reference: 34388506

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