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Product Lead - Martech Platform

Product Lead - Martech Platform

Posted 29 November 2023 by tlg talent
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Product Lead - Martech Platform - Fully remote, any location

Overview: We are seeking a talented and experienced professional to join our team as a Martech Product Architect and UX Development Manager. In this role, you will be responsible for defining the architecture of our marketing technology (Martech) products and leading the user experience (UX) development efforts. The ideal candidate will possess a unique blend of technical expertise, strategic thinking, and a deep understanding of user-centric design principles.

If you are passionate about shaping the future of Martech products and driving exceptional user experiences, we invite you to apply for this exciting opportunity. Join us in our mission to revolutionise marketing technology and empower businesses to succeed in a digital world. This position will report into the CEO and work closely with him to vision and develop the Platform Solution.

Key Responsibilities:

Product Architecture Development:

Design and architect end-to-end solutions for our Platform Solution, ensuring scalability, flexibility, and alignment with business goals. Stay abreast of industry trends and emerging technologies to inform the evolution of our product architecture. Knowledge of different Martech tools in the industry in social media, performance media, Generative AI etc

Requirement Gathering and Analysis:

Collaborate with stakeholders, including marketing teams, product managers, and end-users, to elicit and document business requirements for our Platform Solution. Conduct thorough analysis of business processes, design and develop workflows & wireframes for the whole platform to brief the DevOps team

Documentation and Communication:

Create clear and comprehensive documentation, including business requirements, user stories, and functional specifications. Communicate effectively with cross-functional teams, translating business requirements into technical specifications for development teams. Maintain list of APIs and documentations around them for governance and implementation

Data Analysis and Insights:

Analyse data related to marketing performance, customer behaviour, and other relevant metrics to derive actionable insights. Work closely with data scientists and analysts to ensure that our Platform Solution leverage data-driven decision-making and drive AI/ML insights. Understanding of different data sources like Global Data, Nielsen, IRI, GWI, Social media and listening tools, Amazon and other marketing tools like Pacvue, Helium10, CommerceIQ etc

Technical Leadership:

Provide technical leadership and guidance to the development team, ensuring the successful implementation of our Platform Solution. Conduct code reviews, mentor team members, and foster a culture of innovation and continuous improvement.

Collaborate with the IT infrastructure team to ensure seamless integration with existing systems and infrastructure.

User Experience (UX) Development:

Lead the UX development efforts, working closely with designers and front-end developers to create intuitive and visually appealing user interfaces. Conduct user research, usability testing, and gather feedback to inform design decisions and enhance the overall user experience. Collaborate with stakeholders to define and prioritize feature requirements based on user needs and business objectives.

Qualifications:

Bachelor's or master’s degree in computer science, Information Technology, or a related field.

Proven experience (10+ years) in Martech product architecture and UX development roles.

Strong proficiency in software development, with expertise in relevant programming languages and frameworks.

Mandatory in-depth knowledge of Martech trends, tools, and platforms specifically in social media, influencer platforms, performance media, marketplace solutions, data scrapping solutions

Experience with user research, usability testing, and the ability to advocate for user-centric design principles.

Excellent communication and interpersonal skills, with the ability to collaborate effectively across teams.

Strong problem-solving and analytical abilities

Knowledge of agile methodologies and experience working in agile environments with offshore teams across time zones.

Required skills

  • Business Requirements
  • Marketplace
  • Product Manager
  • Software Development
  • Wireframes

Reference: 51711353

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