Paid Media Specialist

The Role

Digital Tonic is excited to be working with an established DTC consumer brand, as they look to appoint a Paid Media Specialist. We’re looking for an experienced paid media marketer, who is comfortable working with Google Shopping/Performance Max. This is a brand new role as this company is in-housing their paid media activities, and so we are looking for someone who is able to work independently and be the most experienced paid media specialist within the company, whilst also remaining very much hands-on. Around 50% of your time will be spent managing search campaigns across Google Ads, Google Shopping, and Bing. The remaining 50% will be spent building and optimising Meta Ads (Facebook primarily) and so we are looking for someone with both paid search and paid social experience.

Typically, your day-to-day responsibilities will include the management and ongoing optimisation of paid media campaigns across Google Ads, Bing, and Google Shopping and Performance Max. You will also have ownership of all paid media channels, and work closely with the eCommerce Director in setting the paid media strategy. This is a fantastic opportunity to come into a company and build a role, which in time is intended to grow into a more senior position within the business, and an opportunity for you to recruit a team around you.

Skills and Experience

• Demonstrable experience with Google Ads and Google Shopping/Performance Max
• Experience working within an eCommerce/DTC environment is preferred
• Paid social experience (Facebook and Instagram)
• Excellent communication skills
• Strong data analysis skills and ability to derive insights from data

Benefits

Depending on experience, there is a salary of up to £35k on offer here, along with a host of other benefits such as onsite parking, great career progression, and a hybrid working pattern.

Sound good?

If you’re interested in hearing more about this role, please get in touch with Stacey for the finer details.