Paid Media Executive

Responsibilities:

• This role will support the strategy and lead the execution of our group's acquisition strategy across our main two channels within paid search and paid social, bringing best-in-class principles and practices
• Develop and implement digital marketing strategies across multiple channels, Meta, Google, Microsoft and other digital platforms
• Analyse and report on campaign performance, using data to inform future marketing strategies
• Stay up-to-date with the latest digital marketing trends and technologies, and proactively suggest new ideas to improve our marketing efforts
• Deliver internal company communications, sharing relevant content and updates with the wider team and business
• You’ll build, manage, analyse and optimise our acquisition campaigns across predominantly but not limited to Meta, Google and Microsoft
• This is a hands-on role and you will take ownership of the management within the respective ad platforms
• Your role will include responsibility for all granular aspects of performance marketing including bid management, keyword maintenance, ad copy, creative optimisation, landing page development, campaign structure evolution and audience generation
• Working with our data manager, you’ll scope and build audience segments to test, scale and optimize our customer targeting
• Alongside the Marketing Manager and Digital Marketing Specialist, you’ll implement and test new acquisition channels, taking a data-driven approach to evaluating performance
• You’ll have a clear understanding of user journey and AB testing, in order to evaluate and optimize each touch point of the customer journey to maximise conversion rates and drive performance marketing
• You’ll support our Marketing Manager on the budgeting, planning and execution of all paid acquisition marketing activities
• You’ll deliver continued acquisition growth across our key markets, while optimising towards value through the marketing and customer journey funnels
• Working closely with our Analytics team, you’ll maintain and build on the data that we capture and that our tracking systems report accurately
• You’ll understand and monitor all acquisition marketing KPIs through dashboards and reports, identifying areas of opportunity and diagnosing issues quickly and taking swift action to fix them
• You’ll support the generation of presentations in order to communicate the performance of our paid acquisition marketing across the business
• You’ll collaborate with the wider marketing team to deliver cross-channel campaigns
• Although this role is analytical, creative flair is also essential - you will need to be comfortable updating creative assets using the templates provided

Requirements

• Previous experience in a digital marketing role
• A minimum of 1 years experience working in a similar role for an agency or brand
• Experience managing multiple accounts
• Strong knowledge and experience in managing paid media
• Knowledge and experience with Google Ads and Meta Ads
• The ability to analyse campaign performance for better ROI
• Excellent communicator, confident in presenting strategies, data analysis and recommendations
• Ability to ensure budget monitoring and performance is met
• Creativity flair and the ability to learn creative tools such as Canva/Photoshop - although this is not a huge part of the role there will be times when you will need to be able to do this to be able to update assets quickly and efficiently
• A test-and-learn attitude is a must
• Results-focused - and analytical-minded
• Commercially minded and strong work ethic
• Ability to communicate with dev and product teams
• Technical ability to set up campaigns from start to finish