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Marketing Officer

Posted 6 February by Flowers Associates Ended

The Opportunity

Do you have an interest in the Music Industry and/or worked for a University or College?

Our client, based at the heart of Leicester’s Cultural Quarter are looking to recruit a Marketing Officer to join a small but growing team and be integral to the continued improvement and evolution of the marketing strategy to engage students both internal and externally.

The Role:

  • Implementation and execution of 360 degree marketing plan
  • Raise awareness of the business within the Midlands primarily but also across the UK
  • Promote the courses available to maximise student recruitment
  • Management of degree applications through the University admissions system
  • Content management and maintenance of the website
  • Management and development of all social media platforms
  • Identify and explore new marketing opportunities
  • Coordinate the nationwide school/college promotional tour
  • Copywriting for promotional materials
  • Design of promotional materials
  • Coordinate and mange promotional events and open days
  • Identify new potential industry links and build relationships
  • Coordinate launch events and open days in preparation for the completion of the new building
  • Mange and develop the CRM system

Successful candidate:

  • Excellent telephone manner
  • Comfortable at communicating at all levels from Students, Universities, Senior Management and the Director of Studies
  • Professional yet approachable
  • Accuracy and aptitude for learning new skills
  • Ability of working within a busy and ever-changing environment
  • Flexible approach and with a good can-do attitude

Social Media, Digital Marketing, SEO Skills

  • Google AdWords/Analytics
  • A/B Testing
  • WordPress
  • Hootsuite
  • Content writing, Blogging, Video

Reference: 34406103

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