Marketing Customer Lifecycle Manager

Marketing Customer Lifecycle Manager

Recruitment Solutions (Folkestone) LTD are looking for a Customer Lifecycle Manager. This key role within the Commercial Marketing team is responsible for the development & delivery of outstanding lifecycle communications to their Independent customer base. With the customer at the heart of their business, the position must ensure that all communication is timely, relevant and commercially successful.

All About the Role!

  • Development & maintenance of the contact strategy including targeting & opportunity identification
  • Build & implement triggered lifecycle campaigns across early life, in-life and retention
  • Close work with their third party analytical provider to deliver analysis & insight that underpins all decisions
  • Measurement, tracking & recommendations based on data input & communication output effectiveness
  • Working collaboratively with key internal stakeholders to ensure lifecycle initiatives are commercially sound
  • Continually engage their sales force in order to support all activity
  • High output of work with fantastic attention to detail
  • Ability to interpret data and understand complex analytics
  • Experience in planning customer journeys across a range of scenarios and engagements
  • Experience of developing & delivering a contact strategy
  • Creative with ideas and problem solving
  • Strong commercial acumen
  • Deliver an incremental improvement in customer retention
  • Drive margin through development of early, in-life and long life retention contact strategy
  • Create welcome activity that improves the average transaction rate of new customers
  • Improved customer engagement due to timely & relevant communications

All About You!

  • Excellent verbal, written and numerical skills
  • Experience using ESPs, to schedule, launch and analyse campaigns
  • Experience in using bespoke customer databases or CRM systems
  • Campaign planning and end-to-end project management experience
  • A minimum of 3 years marketing experience, preferably in a B2B environment
  • Experience using automated campaign software
  • Exposure to data modelling and analytical techniques
  • Marketing degree or equivalent marketing certification
  • Experience in food/grocery industry

Please send in CV today

Required skills

  • Analysis
  • EPS
  • Lifecycle
  • Marketing Campaigns
  • Marketing Strategy

Reference: 33748194

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