Head of Demand Generation Marketing - High Growth B2B SaaS

Posted 10 January by Market Recruitment

Wow! If you’re a high flying B2B tech (SaaS, Cloud, App) marketer then this is for you… With a diverse and international workforce, our client is a fast growing SaaS business with offices across the world. In this newly created role, they’re looking someone who can take control of their lead generation efforts to help grow their business further.

Key responsibilities of the Head of Demand Generation Marketing;

• Strategy; be responsible for creating and executing a strategy to generate leads

• Management; manage 2 marketing specialists and grow the team further in 2018

• Inbound Marketing; create and execute inbound tactics (SEO, content, PPC, social etc.)

• Lead Generation; create and execute integrated lead generation campaigns (email through Marketo, events, webinars), analysing MQL’s, SQL’s and won metrics

• Sales Enablement; support the sales team by creating materials for every stage of the sales process

• Budget Management; manage and report on the budget

Skills and experience the Head of Demand Generation Marketing must bring;

• Solid track record of generating leads for a modern B2B SaaS or Cloud business

• A high flyer on the way up

• Comfortable across online and offline channels

• Excellent communication skills in writing and in person

• Strong analytical ability

• Degree in Marketing or closely related subject, with 2:1 or better

Salary and benefits for the Head of Demand Generation Marketing role;

£90,000 - £100,000 basic + healthcare, pension, flexible working

Required skills

  • Lead Generation
  • Marketing Automation

Reference: 33808214

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