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Email Marketing Specialist

Posted 9 March by Aspire Easy Apply Ended

EMAIL MARKETING SPECIALIST

MEDIA PUBLISHER

Croydon, Surrey

About the Role:

We are looking for a talented Email Marketing Executive to join our Clients British Media Award nominated Digital Marketing department.

You will work closely with the wider editorial, commercial and marketing teams of various media brands of the Group on managing their end-to-end email marketing process to support editorial newsletters, sales, events and magazine subscriptions - from data manipulation to campaign delivery.

Responsibilities

* To use market ESP software to create and deliver email campaigns
* Using HTML/CSS coding to develop or amend a suite of email templates for marketing campaigns
* Proofing and testing of each email campaign while following a thorough sign off process
* To troubleshoot HTML email rendering issues or deliverability to various ISPs
* To support data import or export requests
* Reporting on campaigns, analysing performance and identifying areas for optimisation and growth
* Running A/B testing: proposing testing treatments, split testing campaigns and reporting on results
* To manage the email marketing calendar in conjunction with the brands' stakeholders
* To work with the email marketing team for any ad-hoc database cleansing and re-engagement tasks

You will need :

* Previous experience in an email marketing position or similar role
* Strong HTML and CSS coding skills and confident user of Dreamweaver
* Knowledge of ESP Platforms (e.g.: e-shot, Adestra, Dotmailer, or similar)
* Experience in building/designing mobile responsive HTML email templates
* Knowledge of Wordpress CMS
* Experience in Google Analytics
* Advanced Microsoft Excel user
* B2B media and publishing knowledge preferable but not essential
* Strong attention to detail
* Be organised and efficient whilst working with various accounts towards tight deadlines
* Excellent communication and interpersonal skills

Reference: 34647196

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