Digital Marketing Manager

This is an opening with one of the UK's top real estate companies which offer luxury living through individual apartments, and whose purpose is to create vibrant and sustainable communities for people who wish to live in a secure and independent manner. The Digital Marketing Manager is a brand new role as they start to transition their digital marketing from external agencies inhouse.

The role:

You will play a pivotal role in creating, implementing, and overseeing marketing initiatives, as well as measuring and analysing their effectiveness. The primary objective is to create new business leads (B2C) via social media and native advertising.

Key Responsibilities will include developing and executing comprehensive marketing strategies to achieve company goals, including identifying target audiences, channels, and messaging. You will create compelling marketing content, including advertisements, social media posts, blog articles, videos, and other creatives. Alongside, overseeing the development and maintenance of any landing pages, ensuring it is optimized for user experience and search engines.

Paid Advertising will be a key part of the role and you will execute online advertising campaigns, including PPC, native advertising, and social media ads, and look at implementing SEO and SEM strategies to improve online visibility and drive organic and paid traffic.

As expected, you’ll monitor and report on marketing performance metrics, analyse data, and generate reports to measure the effectiveness of marketing campaigns, and work closely with cross-functional teams, to align marketing efforts with business objectives.

You can also weave your creative magic by growing their social media presence on platforms such as Facebook, X, LinkedIn, and Instagram.

What we’re looking for:

In essence, you’ll be an experienced, savvy digital marketer looking for a new opportunity that will give you bags of room to grow & thrive in a team of creative and innovative thinkers. You'll have a relevant degree or equivalent in Marketing or Business and at least 4 years experience as a Digital Marketer. You’ll need a sound grasp of the most common digital channels such as Social, Paid Media, SEO, Google Analytics and relevant tools such as SEO tools and CRM systems and social media platforms. Experience of the property, lifestyle or related sectors would be quite handy, although not essential.

What’s on offer

Salary: £35,000.00-£45,000.00 per year plus company performance bonuses, plus healthcare & pension. DOE. It is also worth noting that the company is non-hierarchical and not afraid to promote and develop from within, and the role also offers as much freedom as humanly possible.

This is an office-based role in Worcester - with ability to travel to other locations, as necessary. Hybrid working may be a possibility for the right candidate.