Data and Insight Executive

Posted 4 April by BMS Performance Easy Apply
Data & Insight Executive
Chorley, Lancashire
Up to 26k
  • New role in an expanding marketing team
  • Part of a FTSE 100 business

Great opportunity to join a business who place data at the heart of all they do, alongside the day-to-day management of sales and marketing information, you'll have the opportunity to introduce analytical tools, develop a reporting dashboard which brings business, sales and marketing channels together, understand customer behaviours and ensure the new CRM not only supports but informs the way the team work.

Main responsibilities:
  • Identify and pre-qualify potential site locations using a selection of tools, from Google earth to email activity, and ensure that the telesales team have enough quality data to work through to achieve optimum appointment levels
  • As the data owner, you'll oversee data procurement where necessary, as well as collating and combining data from multiple sources to create target groups suitable for marketing activity
  • Working closely with sales and marketing teams to manage the market-leading CRM system and the processes which underpin it, ensuring data quality and GDPR/DPA compliance
  • Closely monitor campaign results across web/email/social, web and translate into actionable recommendations which not only help deliver campaigns more effectively but quantifiably drive greater business return
  • Create and manage reporting dashboards on both team performance and campaign success (multichannel), and analyse to highlight areas of opportunity and/or necessary improvements measures

Essential Experience/Skills:
  • Marketing experience would be a benefit but not essential
  • CRM experience preferred
  • An understanding and awareness of the tools and capabilities of marketing within a datadriven environment
  • Advanced Excel & PowerPoint Skills
  • Excellent numeracy and IT literacy
  • Natural communicator, with a strong team-based attitude

Reference: 34821041

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