CRM/DX Marketing Specialist - Beauty Brands
12 Month Contract (Likely to go perm)
£45,000 - £55,000 + Excellent Benefits
Largely remote working
Our client is an award-winning beauty business with a truly global reach and a customer base in the millions.
Due to continued growth they are looking to hire a talented CRM/DX Marketing Specialist. We are looking for a Marketing Specialist to join our dynamic fast-paced Marketing team for a 12 months' contract. This role will support strategic company initiatives, including driving our CRM program and focusing on improving on site conversion by reviewing the customer experience through DX.
Responsibilities: CRM/DX Marketing Specialist
·Supporting with the management of both UK and Ireland websites, reporting on and analysing campaign results with recommendations for optimisations and strategy improvement.
·Identifying and prioritising key opportunities to drive digital growth in the UK and Ireland in the short to longer term - identifying and setting up local strategic digital partnerships, and the localisation of internal Digital Commerce capabilities.
·Driving alignment of key stakeholders, help define implementation plan for prioritised initiatives and directly lead specific projects when relevant.
·Leading ongoing and ad-hoc Digital commerce market trends analysis, competitive landscape study, digital customer journeys and behaviour analysis needed to identify and assess opportunities.
·Partner with paid media team members to ensure excellence across the entire customer journey and site-wide experience
·Establish clean testing frameworks to gauge success of on page optimisations to increase conversion rate through the websites
·Partner with cross-functional teams to create and edit content for CRM & SMS streams, ensuring consistency. Application of the visual identity and voice of the company across all online channels.
·Track,?analyse and report weekly on CRM and DX activity across the UK and IRL websites.
·Minimum 4 years work experience in a B2C role focused on CRM or Digital Marketing and Ecommerce
·Experience with Salesforce Marketing Cloud
·Excellent attention to detail, strategic thinker and team player with the ability to multi-task and reprioritise quickly
·Working knowledge of insights and analytics tools?EG Looker, Heap, Contentsquare, Google Analytics
·Bachelor’s Degree or higher
·Analytical with the ability to look at data/numbers to see trends and make recommendations
Lipton Media is a dynamic, proactive and progressive media recruitment agency solely dedicated to the media industry. We are leaders across media sales and creative opportunities. We cover: media sales, digital media sales, print sales, exhibition sales, event sales, conference sales, outdoor sales, radio sales, marketing, conference production and editorial jobs.
Our clients range from small start-up companies to FTSE 100 and 250 businesses. We work with people at every stage of their career from undergraduates looking for their first entry point into sales to senior managers and directors looking for their next challenge.
- Analytical Skills
Bank or payment details should never be provided when applying for a job. For information on how to stay safe in your job search, visit SAFERjobs.Report this job
"Office Assistant jobs in London"
'Saved search name'