Job Title: CRM Data Analyst - Up to £41,000 + Benefits

Location: UK (Flexible / Hybrid)

About The Organisation: I am partnering with a forward-thinking organisation on a mission to transform communities through sport. They are focused on making it more welcoming, enjoyable, and inspiring for everyone, with a key goal of increasing participation and engagement. They are now looking for a talented Data Analyst to join their team and play a key role in helping achieve their objectives through data-driven insights.

Role Overview: My client is seeking an experienced and dynamic Data Analyst to lead the delivery of actionable customer insights from first-party data within their central database. You will work closely with multiple teams, including Customer Strategy & Marketing, Participation, and Major Events, using data to drive growth and engagement.

Key Responsibilities:

• Lead strategic data analysis projects that deliver insights to meet business objectives, with a focus on increasing participation.
• Manage and maintain data flows and datasets within Salesforce CRM Analytics.
• Apply predictive modelling, machine learning, and statistical techniques to forecast trends and business outcomes.
• Create self-serve dashboards and data visualisations to present insights effectively.
• Establish and advocate for best practices in data analytics, particularly within the Customer Strategy and Marketing teams.
• Continuously identify opportunities to enhance analytical capabilities within Salesforce CRM Analytics.
• Build and maintain strong working relationships with key stakeholders across the organisation.

Person Specification:

• Proven experience in data analysis, ideally with Salesforce Marketing Cloud or similar platforms.
• Strong experience working in an omnichannel marketing environment, handling complex data.
• Expertise in SQL or SAQL, predictive modelling, segmentation, and statistical analysis.
• Knowledge of machine learning techniques and their practical application.
• Strong communication and stakeholder management skills.
• Experience with business intelligence tools like Tableau, Qlikview, or Power BI.
• Degree-level education in a numerate subject (e.g., Mathematics, Statistics, Economics, Machine Learning).

Desirable:

• Salesforce CRM Analytics certification.

Salary: Up to £41,000 per annum + Benefits

If you're an experienced Data Analyst passionate about leveraging data to drive positive change and increase participation, this is an exciting opportunity to make an impact. Apply now to join a growing and transformative organisation!