Conversion Rate Optimisation Specialist

Conversion Rate Optimisation Specialist
Reporting to: Digital Optimisation Lead
Location: Flexible
Working Hours: Full time

Purpose of the role
We are Citation Group. We offer colleagues and clients an opportunity they will not gain at many other businesses. We are interested in growth, investment and service excellence, we have never and will never grow our business by cost-cutting or tying people up in bureaucracy. We don't do politics - we want people focused upon actions and delivery. We don't do micro-management - we empower, support and innovate. We are leaders, not empire builders and we love our business.

We are looking for a data-driven, results-focused Conversion Rate Optimisation specialist to join the Digital Optimisation team at The Citation Group.

The Conversion Rate Optimisation (CRO) Specialist will play a key role in unlocking the potential of our digital presence across multiple brands.

You'll utilise your expertise in data analysis, user behaviour tracking and A/B testing to develop and implement strategies to improve user experience and drive conversions.

What you will do:
* Develop and implement data-driven conversion rate optimization strategies to improve website performance and increase conversion rates.
* Monitor and analyse website and digital campaign performance using GA4 and Looker Studio
* Work closely with our in-house UX researcher to gain insights into user behaviour and identify areas for improvement.
* Working with our internal and external web development resource, as well as our design team to create new experiences and push them live on our websites
* Design and execute A/B and multivariate tests to optimise website elements, user flows, and conversion funnels using convert.com
* Collaborate with cross-functional teams to implement optimisation strategies, including marketing, design, and development.
* Provide recommendations and insights based on data analysis to drive continuous improvement in conversion rates.
* Stay up-to-date with industry trends, best practices, and emerging technologies in conversion rate optimisation.
* Generate reports and present findings to stakeholders, highlighting key performance indicators and opportunities for optimisation.
* Monitor and track the impact of optimisation efforts on conversion rates and other relevant metrics.

Skills and Qualities we are looking for:
* Proven experience as a Conversion Rate Optimisation Specialist or similar role.
* In-depth knowledge of web analytics tools such as GA4 and Mouseflow
* Proficiency in A/B testing and optimisation techniques.
* Familiarity with CRO tools and platforms like convert.com
* Strong analytical and problem-solving skills.
* Excellent communication and presentation skills.
* Detail-oriented with a focus on accuracy.
* Ability to work independently and collaboratively in a team environment.

Ideal Profile
* Strong analytical aptitude to interpret data and derive actionable insights.
* Results-driven with a focus on achieving measurable outcomes.
* Inquisitive nature, constantly seeking opportunities for improvement.
* Excellent communication and interpersonal skills to effectively collaborate with cross-functional teams.
* Independent self-starter, capable of taking ownership of projects and driving them to completion.
* Collaborative mindset, valuing teamwork and open to input from others.
* Attention to detail to ensure accuracy in data analysis and reporting.

Here's a taste of the perks we roll out for our extraordinary team members:
25 Days of Holiday: We're talking sun-soaked beaches, snow-capped mountains, or simply your favourite cosy spot at home. Take your well-deserved break with 25 days of holiday, plus those cherished bank holidays.
* Birthday Bliss: Your birthday isn't just another day on the calendar; it's YOUR day! Enjoy it in style with a day off, because at Citation, we believe in celebrating YOU.
* Post-Wedding Bliss: Newlyweds, we've got something special for you too! Extra weeks of holiday to bask in the glow of post-wedding happiness.
* Growing Families: We're all about supporting our Citation family, and that includes expectant parents. Vouchers and special perks await to celebrate the newest addition to your family.
* Healthcare cash plan: Your well-being is our priority. That's why we offer private healthcare to ensure your peace of mind and keep you feeling your best.

Join us at Citation, where success comes with unbeatable perks and a culture that truly celebrates your achievements!

Hit Apply now to forward your CV.