Content Marketing Executive

Posted 23 January by Pearson

Content Marketing Executive

Description

Division: Online Programme Management

Job Family: Marketing

Location: 80 Strand, London

Reporting into: Content Marketing Manager

About Pearson

At Pearson, we’re committed to a world that’s always learning and to our talented team who makes it all possible. From bringing lectures vividly to life to turning textbooks into laptop lessons, we are always re-examining the way people learn best, whether it’s one child in our own backyard or an education community across the globe. We are bold thinkers and standout innovators who motivate each other to explore new frontiers in an environment that supports and inspires us to always be better. By pushing the boundaries of technology — and each other to surpass these boundaries — we create seeds of learning that become the catalyst for the world’s innovations, personal and global, large and small.

About the team

This is an outstanding opportunity to be part of an innovative new online learning service that Pearson has launched in the UK. Working in partnership with universities across the country, the OPM teams provide online learning services including marketing, student recruitment, course content development, training and ongoing student support.

About the job

As the Content Marketing Executive, you would play an important part in maintaining the integrity of our university partners’ brand and elevating the experience of our customers.

You would be responsible for developing engaging content for multi-channel marketing and communication activities globally, across multiple university partnerships. Content developed by the Content Marketing team brings life to the communications throughout our customers’ lifecycle, with a strong focus on lead generation and lead conversion stages. This is mainly a Business to Customer (B2C) marketing role.

As the Content Marketing Executive, you will be working in a matrix structure with the opportunity to work across a number of internal functions including Research, Recruitment, Student Services and external stakeholders. Reporting to the Content Marketing Manager, you will support the development and execution of all elements of the partner specific content plan, including research, copy-writing and asset production. You will also support the Content Marketing Manager Marketing Manager in external agency relationship management.

Key responsibilities:

Content planning

  • As the Content Marketing Executive, you will be working closely with Partnership Marketing Managers and Web and SEO Manager within the team to deliver on the content plan for each partnership.

  • Use existing market research insight and conduct desk research to identify trends and best practice in order to develop audience-relevant and impactful content

  • Work with Web and SEO Manager to conduct SEO Audit to identify content gap within reach programme.

Content production

  • Develop messaging and content pieces aligned with targeted audiences, personas and the student journey

  • Manage the end-to-end planning and production process for on and offline marketing assets alongside Partnership Marketing Managers and other Marketing team members.

  • Deliver best in class marketing content / assets across mediums such as print, web, social media platforms, emails, physical and virtual events and online advertising platforms, to increase product awareness and generate quality leads for our University partnerships

  • Developing marketing asset across several lead generation, conversion and retention stages

  • Copy-write for a variety of assets such as nurture emails, blog posts, leaflets and other required assets.

  • Develop creative briefs to instruct agencies in the development of marketing campaign concepts and tool-kits, or individual add-on assets such as a video or infographics.

  • Create and manage content production schedule to ensure all assets are delivered on time and to budget.

Content distribution

  • Support Partnership Marketing Managers and other internal teams in ensuring the content / assets format is fit for purpose, delivers on the objective and suitable for intended distribution channel.

  • Ensure the effectiveness of each piece of content is tracked and measured through the suitable metrics

  • Report back on content performance on a regular basis and take part in programme performance meetings to discuss results and insights.

Pearson is an equal opportunities employer. We do not discriminate against employees or job applicants and select the best person for each job based on relevant skills and experience.

We are also committed to building an accurate picture of the make-up of the workforce and encouraging equality and diversity.

The information you provide will stay confidential, and be stored securely. It will not be seen by those involved in making decisions as part of the recruitment process.

Qualifications

About you

Essential

  • An undergraduate degree in marketing, journalism, communications or other relevant qualification

  • Demonstrable experience in content creation, including experience in copywriting (print and digital), commissioning video production, creation of design assets and agency management

  • Excellent attention to detail and proofreading skills

  • Ability to analyse performance data and track costs against budget

  • Ability to operate in fast-paced environment and manage a number of campaigns simultaneously

  • Outstanding project/time management

Preferable

  • Higher education and student recruitment marketing experience

  • Experience in using email platforms such as Pardot or Dotmailer

  • Experience in other software such as Adobe Creative Suite

  • Experience in managing social media business accounts including Linkedin, Twitter, Facebook, Instagram

  • Experience with CMS such as Adobe, Wordpress, Squarespace and others is desirable

  • Knowledge of SEO best practice

  • Knowledge of Google Analytics

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Primary Location: GB-GB-London

Work Locations: GB-London-80 Strand 80 Strand

Reference: 39556115

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