Average Strategist salary in the UK

ABOUT USApogee is one of the UK's leading managed workplace services providers and part of HP Inc. We are a people-focused business that invests in career development, wellbeing and creating opportunities for our colleagues to grow. Alongside a competitive benefits package, we support professional development, community volunteering, wellbeing initiatives and employee recognition throughout the year.We are committed to creating an inclusive workplace where everyone feels valued and supported. As a Disability Confident Employer and Armed Forces Covenant Bronze Award holder, we welcome talent from all backgrounds and are passionate about helping people succeed, whether they are taking the next step in their career or returning to work after a break.THIS ROLE CAN BE BASED OUT OF OUR MAIDSTONE, LONDON, LINCOLN OR BRISTOL OFFICE.JOB DETAILSWinning bids are not just about compliance. They are about insight, strategy, influence and storytelling.At Apogee, we are looking for an experienced Bid Strategist to play a key role in shaping and securing some of our most important opportunities. This is an opportunity for an accomplished bid professional to move beyond bid coordination and become a strategic partner to sales, operational leaders and executive stakeholders, driving better qualification decisions, stronger win strategies and more compelling customer-focused submissions.As a Bid Strategist, you will lead and support a range of strategic, complex and framework opportunities, helping to maximise win probability through robust qualification, customer insight, competitive positioning and compelling proposal development.You will work across the entire bid lifecycle, partnering with colleagues from sales, operations, finance and leadership teams to develop winning strategies, create persuasive content and ensure high-quality submissions.You will also act as a recognised subject matter expert, helping to develop bidding capability across the organisation through coaching, mentoring and continuous improvement initiatives.What You Will Be DoingLeading multiple strategic, complex and framework bid opportunities from qualification through to submission.Developing winning bid strategies and customer-focused value propositions.Creating compelling written content, executive summaries and strategic narratives.Challenging and influencing stakeholders to ensure solutions are commercially sound and aligned to customer requirements.Coordinating cross-functional bid teams and managing submissions against critical deadlines.Supporting customer presentations, pitch activities and negotiation strategies.Leading bid reviews and identifying lessons learned to improve future performance.Working with the wider bid team to enhance bid governance, qualification processes and AI-enabled ways of working.Coaching colleagues and promoting bidding best practice across the business.Supporting framework planning and re-tender readiness activities.A typical working pattern is Monday to Friday, 08:30 to 17:30, with a one-hour lunch break. This role also offers flexibility to work from home, typically two days per week for a five-day working week.SKILLS AND EXPERIENCE REQUIREDWe would love to hear from you if you have:Significant experience in bid management and bid writing.Proven success delivering strategic, complex or framework bids.Strong commercial awareness and the ability to develop winning strategies.Excellent stakeholder management and influencing skills.Experience leading virtual bid teams and coordinating contributions from multiple subject matter experts.Outstanding written and verbal communication skills.The ability to manage competing priorities whilst maintaining quality and governance standards.Experience coaching and developing colleagues.A passion for continuous improvement and innovation.Confidence using and promoting AI tools to improve bid effectiveness.APMP Foundation certification, or a willingness to achieve it within 12 months.It Would Be Great If You Also HaveAPMP Practitioner certification or are working towards it.Experience within public sector, framework or regulated procurement environments.Experience supporting executive presentations and customer negotiations.Knowledge of capture planning and pre-procurement engagement.Experience conducting wi

Content StrategistUK-based (remote is fine, but must be able to travel to London for meetings if required)Paying up to £500 a dayOUTSIDE IR35 (TBC)I'm supporting a project with a leading global asset management brand and were looking for a senior Content Strategist to join a high-profile website and digital experience transformation.Contract runs initially from 2-20 November (approx 12.5 working days), with a focus on content strategy, information architecture, governance, and content discoverability. If this sounds like you, or someone in your network, please get in touch.DeliverablesCo-lead the stakeholder interviews (up to 6) with the CX lead, and synthesise them into key themes.Content audit of the current website covering structure, quality, duplication, tone and governance.Content strategy principles and recommendations for the content model in a headless CMS (Contentful).Content input to the information architecture and future-state journeys.Contribute to an all-day goals, KPIs and brand workshop with the client.SkillsetMust have:Senior content strategist or strategy director with experience of large, complex corporate or financial services websites.Has run content audits and stakeholder interviews.Has written content models and governance for a headless CMS. Contentful is ideal.Understands how content needs to be structured to be found by search engines and LLMs (AEO and GEO).Confident presenting to senior client stakeholders.Nice to have:Asset management or B2B financial services.Multi-market or localised content.Regulated or compliance-heavy content.*Rates depend on experience and client requirements

Paid Social Creative Strategist Salary £40-50k DOE Manchester City Centre – Hybrid Forward Role are working with a fast-growing beauty retail business to find a Creative Strategist to own and drive their performance creative strategy across Meta and TikTok paid ads - someone who can turn customer insight and performance data into creative that genuinely scales.This is a deliberately niche brief, and that's by design. My client isn't looking for a content person or a creative who follows trends and produces nice-looking assets. They need someone who sits at the intersection of creative, performance marketing, data and consumer psychology - someone who understands direct-response creative and consumer behaviour, is comfortable living in the numbers, and can make strategic creative decisions because of what the data tells them, not instead of it.This is a genuinely key hire for them, one at the heart of some ambitious growth plans over coming years – if you’re interested in taking your career to the next step in a rapidly growing, genuinely exciting eCommerce brand then this might be the role for you…Key ResponsibilitiesOwn the creative strategy and testing roadmap across Meta and TikTok adsAnalyse performance data to understand why creatives are winning or losing - hooks, angles, formats, messaging, offers, CTAs and moreIdentify new creative angles and hypotheses, and build structured tests around themDevelop briefs for creators, UGC, designers and the internal content team that are genuinely performance-ledTurn customer pain points, reviews, objections, trends and insights into compelling creative conceptsWork closely with the Performance Marketer to connect creative decisions directly to CAC, ROAS/MER, CTR, CVR and ultimately revenueTrack creative fatigue and continually feed new concepts into the pipelineTake winning creatives and iterate and scalably produce variations, rather than constantly starting from scratchDevelop different messaging strategies by product, audience and stage of funnelStay ahead of emerging TikTok and Meta formats and competitor creative, without simply copying trendsHelp build a proper creative testing and reporting framework, so the team knows exactly what's working and whyWhat You'll BringProven experience in a performance creative, creative strategy or similar role, ideally with a fast-growing DTC/eCommerce brandExperience within beauty, wellness or FMCG is a strong plusA track record of managing a high volume of paid-social creative testingStrong understanding of direct-response creative principles and what actually drives performance, not just engagementConfidence analysing performance data (CAC, ROAS/MER, CTR, CVR) and translating it into creative directionExperience briefing creators, UGC talent, designers and/or internal content teamsA genuine understanding of consumer psychology and what makes people buyDeep familiarity with Meta and TikTok ad formats and how they evolveStrong commercial instincts - able to connect creative output back to revenue and acquisition goalsThis isn't about someone who can look at the numbers and report on what happened - it's about someone who can look at the numbers and know what to do next, creatively. If you're genuinely data-driven but still a creative thinker at heart, and you want to be judged on revenue and performance rather than just creative output, get in touch.As an industry leading, nationwide Marketing, Digital, Analytics, IT and Design recruitment agency, we are continually receiving new assignments to work on, so keep a close eye on our website, Facebook, LinkedIn and Twitter pages for a full list of current permanent and interim opportunities as well as marketplace news and fun stuff.Forward Role is operating as an employment agency.