Social Media Marketing Specialist
Hybrid working - Munich office We are recruiting a creative and commercially minded Social Media Marketing Specialist to support growth across the DACH region (Germany, Austria, Switzerland).This is an exciting opportunity to take ownership of regional social media strategy, creating engaging, localised content while working closely with a wider European marketing team in a fast-paced, international environment.Key ResponsibilitiesDevelop and execute social media strategies for the DACH regionCreate engaging written, visual, and video content tailored to German-speaking audiencesManage and grow regional social media channels (e.g. Instagram, Facebook)Plan and deliver a structured social media content calendarCollaborate with creative, marketing and content teams across EuropeIdentify and manage influencer and community partnershipsDrive engagement, audience growth and brand awareness initiativesMonitor performance metrics and optimise campaigns through data insightsEnsure consistent brand tone, messaging and visual identityCandidate ProfileNative-level German with fluent English (C2 level or equivalent)3+ years’ experience in social media marketing or digital contentStrong copywriting and storytelling skillsCreative thinker with a proactive, hands-on approachExperience managing multiple campaigns and deadlinesStrong understanding of social media trends and platform best practicesAnalytical mindset with experience tracking and improving performanceExperience with social media tools and content creation platformsInterest in lifestyle, wellness or consumer-focused brands advantageous
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