Website Content Copywriter

Website Content Copywriter - Freelance

Purpose of the Role:

As a key member of the website redevelopment project, you will be tasked with transforming and optimizing all existing website copy to align with the new design templates and content structures in their UmbracoCMS. Your role will be pivotal in ensuring the copy is SEO-compliant and resonates with our target B2B audience, utilizing a plain English style that is both engaging and easy to understand.

Key Responsibilities:

- Content Transformation: Rewrite and adapt legacy website content to fit new templates and layouts, ensuring all text is optimized for SEO, readability, and user engagement.

- Collaboration and Validation: Coordinate with stakeholders across the company to verify the accuracy and relevance of website content. Maintain meticulous records of approvals and feedback.

- Document Rebranding: Update existing PDF documents to reflect new branding guidelines, utilizing design tools as needed to ensure visual consistency across all downloadable content.

- Image Management: Select and optimize images for web use, ensuring proper tagging and alignment with content themes.

- Content Management System Utilization: Efficiently manage content updates within the UmbracoCMS, keeping detailed logs of content progress and changes.

- User Experience Enhancement: Apply your UX knowledge to improve site navigation and content layout, enhancing overall user engagement and satisfaction.

- Project Support: Actively participate in the website project team to meet delivery milestones and contribute to the project's overall success.

Person Specification:

Experience:

- Bachelor’s degree in Communications, Journalism, English, Marketing, or a related field.

- At least 4 years of experience in website copywriting, with a strong portfolio of written content.

- Proficiency in using CMS platforms, preferably Umbraco.

- Demonstrated ability to select and optimize imagery for digital content.

- Proven experience in implementing effective SEO strategies through content tagging and keyword optimization.

- Experience in collaborative environments and stakeholder engagement.

Skills:

- Exceptional organizational and project management abilities.

- Keen attention to detail with a commitment to high quality and consistency.

- Creative and strategic thinking capabilities.

- Solutions-focused with a proactive approach to overcoming challenges.

Behaviors:

- Diligent and deadline-oriented with a proven ability to prioritize tasks.

- Positive, proactive attitude with resilience under pressure.

- Team player who values collaboration and has a good sense of humor.

- Strong focus on detail and a drive to deliver polished, precise work.

This position offers a dynamic work environment where creativity and strategic thinking are highly valued. If you are driven by quality, creativity, and the desire to make a significant impact through compelling web content, we encourage you to apply and help our client to elevate their digital presence.