Web Analyst

Web Analyst

Skelmersdale - Hybrid 2 days a week in office

Up to £40,000

Are you passionate about dissecting online user behaviour, decoding website performance metrics, and transforming data into actionable insights? Do you thrive in a dynamic environment where innovation and collaboration are key? If so, we have the perfect opportunity for you!

Company:

They are a leading global engineering distribution company based in Skelmersdale. Their mission is to revolutionise the way the world interacts with engineering products and services. With innovation at their core, they’re on a quest to connect businesses with the solutions they need to thrive.

The Role:

As a Web Analyst, you'll play a pivotal role in deciphering user interactions with our online platforms, driving strategies for product optimisation, enhancing user experience, and boosting conversion rates across our digital landscape.

• Dive deep into website traffic, user behavior, and relevant metrics using tools like Google Analytics, Hotjar, and others.
• Be the primary user of tag management systems, ensuring accurate data collection.
• Collaborate with cross-functional teams to implement marketing attribution capabilities and analyse A/B test results.
• Work hand-in-hand with SEO specialists to optimize website content for improved visibility.
• Keep a pulse on industry trends and competitor websites, benchmarking performance and identifying areas for enhancement.

Requirements:

• Proficiency in web analytics tools such as Google Analytics, Adobe Analytics, and Hotjar.
• Familiarity with tag management systems and basic knowledge of HTML, CSS, and JavaScript.
• Experience with user testing tools like UserZoom for remote research.
• Experience with A/B testing methodologies and tools, along with familiarity with Figma and Asana.

Benefits:

• 25 Days Holiday + bank holidays
• 8% pension (5% employee, 3% employer)
• Life Assurance scheme 3 x salary for death in service.
• All employees can access our BeSupported Employee Assistance Programme from AXA.
• Discretionary Bonus scheme
• Flexitime/Flexible working
• Remote working up to 3 days a week
• Regular socials and holidays away with the team