Social Media Manager

Social Media Manager - Wakefield - £30k - £35k + benefits

Our client is an authorised stockist of hundreds of skincare and beauty brands, they are in the unique and fortunate position to be able to offer customers a completely bespoke service with the very best and most effective products tailored to their skin concerns, skin goals, and budget. Due to continued growth and expansion they are now looking to recruit a Social Media Manager.

Reporting to our Content Marketing Manager and working across the Group, our Social Media Manager will be responsible for managing, growing and revolutionizing our clients current and new social media channels for both their online shop and business. You will be in charge of implementing a clear and innovative social media strategy that pushes the boundaries and makes our client stand out. You will be savvy about the latest social tricks and trends, you will manage the creation and production of all social media content including video and livestreams, etc.

Responsibilities Include:

• Developing and implementing our clients social commerce strategy and continuously improving the performance across all key metrics
• To produce a range of social content our clients online shop and business
• Producing social content to support tactical campaigns and key trading events
• Developing social media content to support new brand and product launch campaigns.
• Creating educational social content to support the launch of key online initiatives.
• Creating community-driven social content that is specifically targeted to certain audiences and channels to attract new customers.
• Scheduling all content for both online shop and clinic across our existing social media channels including Facebook, Instagram, TikTok, LinkedIn and YouTube and Pinterest.
• Working alongside our in-house Paid Social team to produce targeted and paid-specific social content to support campaigns.
• Researching, identifying and developing ongoing relationships with new social influencers and brand ambassadors to work with.
• Creating social media content briefs for all planned paid influencer activity across all channels.
• Contributing to new social media content ideas in monthly and quarterly planning sessions.
• Providing monthly social media reporting across all channels to the wider management team.
• Working alongside our clients external PR agency to head up social activity for all creative campaigns.
• Managing social media coverage during key offline company activities including influencer events, photoshoots, and PR launches.
• Monitoring new social trends within the beauty and wider industries to produce reactive, viral-worthy content across all social media channels.
• Launching and cultivating our community programme, through turning existing customers into brand advocates which provide ongoing support and guidance
• Working alongside our brand partners to provide input and strategy for all affiliated social activity.

Experience Required:

• Experience in a Social Media Manager role
• Experience in growing followers, engagement and sales from multiple social media channels; Facebook, Instagram, TikTok, YouTube, Pinterest
• Extensive knowledge in implementing social media strategies to achieve growth
• A creative and innovative thinker who has the potential to create viral-worthy social campaigns
• Ability to analyse and present social media channel performance
• Proactive and ability to make a difference
• Positive attitude with a high level of motivation and initiative who is seeking to grow professionally

Desirable:

• Experience working within the beauty industry
• Experience in launching and growing a TlkTok shop
• Understanding of the beauty industry and buying motivators
• Retail experience

Keywords - social media, social media manager, Facebook, Tik Tok, TikTok, YouTube, Pinterest, media, social media channels, viral, social campaigns, social media campaigns, key metrics, PR, PR launches, photoshoots, events, influencers, influencer events, ecommerce, online shopping, beauty, skincare, motivators, retail, content, social media content, paid search, creative campaigns, SEO, PPC, paid social media, social activity, paid social, Instagram, videos, livestreams, Wakefield, West Yorkshire, Yorkshire