Small Business Event Manager

Salt is collaborating once again with a well-known Fintech Client as they seek to hire an Events Manager for an ASAP starting, min 14 month contract role to support their small-partner, tradeshows and internal company events cycle.

In this role, you will be supervising the planning of meetings and special events within the organisation, encompass all logistical elements such as venue selection, catering, transportation, and AV equipment coordination.

With your diligent monitoring of event budgets and the preparation of regular cost reports, you will work to ensure that project and departmental objectives are met.

Key Role Requirements:

• Effectively formulate the EMEA events strategy in alignment with the team growth strategy and 2025 targets.
• Build and nurture key relationships within the UK office and with remote EMEA colleagues within the Sales team and wider departments
• Develop tailored playbooks and operational methods to enhance event impact in the EMEA region.
• Cultivate a deep understanding of the EMEA market and share insights and recommendations to best support optimisation of asset localisation and event strategies.
• Direct the planning and execution of in-person, hybrid, and virtual events in partnership with Product Marketing, Sales, Customer Service departments etc, to stimulate demand for products within the EMEA market.
• Develop and maintain the 24/25 event calendar, consistently supporting lead generation meetings and customer growth forecasts throughout the year.
• Oversee UK agencies and forge robust partnerships to expand event reach across EMEA and wider regions with the focus on driving significant impact and generating new business.
• Develop detailed project plans, including training etc, to ensure seamless event production and execution within budget constraints.
• Craft comprehensive cross-channel marketing strategies adhering to GDPR guidelines, covering the promotion of virtual events (end-to-end) to meet event objectives and KPIs effectively.
• Thoroughly monitor, evaluate, and analyse all events, marketing campaigns, and tactics to drive optimisation for the sales funnel.
• Conduct monthly reviews of event budgets in the EMEA region.
• Assess outcomes, offer insights, and deliver results presentations to support informed decision-making and identify future opportunities for expanding the presence in EMEA

Key Skills Required:

• Previous experience in the software industry within B2B marketing, particularly with SaaS-based marketing solutions.
• Hold circa 5 years of hands-on experience in both in-person and virtual events, as well as lead generation.
• Be a highly collaborative individual who can effectively partner with various internal and external stakeholders, including agency partners, Sales teams, and Event Organisers.
• Hold experience in managing both hybrid and virtual events and ideally possess a strong network within the B2B Events realm.
• Can deliver best practices in B2B marketing automation, demand generation, and rules-based lead nurturing.
• Ability to manage pipeline generation, lead scoring, and overseeing integrated demand generation campaigns from concept to ROI analysis.
• Hold a data-driven decision-making mindset - prioritise funnel optimisation and enhancement of sales and marketing processes.
• Be a proactive, a self-starter - who can spearhead initiatives and lead efforts, projects, and programs from inception.
• Hold expert organisation skills and possess meticulous attention to detail, ensuring tasks are executed with precision.
• Be able to effectively navigate and multitask in fast-paced environments