Senior Marketing Execuitve - CRM focus

• Hybrid work - 3 days a week in the office
• Opportunity for career development
• Join a great with a thriving culture

Senior Marketing Executive
Blackburn - hybrid - 3 days in the office 
Salary - £35,000 - £42,000
 
Are you a senior marketing executive looking to join a dynamic business based in the heart of Lancashire? We are working with a fantastic business with a great culture and a growing international team. 
Due to their continued success they are looking to hire a marketing executive to lead their lead generation efforts across all marketing channels. 
This is a great opportunity for someone who is looking for a broad marketing role.
 
The Business 
The business operates in the UK and across Europe and offers a first class service to their partners. They have worked incredibly hard to create a great culture and they have big ambitions to grow. This is a perfect time to join them. 
 
The Job 
As the Senior Marketing Executive you will lead their lead-generation efforts across digital and direct channels.
 
Key Responsibilities:

• Develop a structured lead nurturing process leveraging CRM tools to guide prospects through the sales funnel..
• Implement campaigns across various channels including social media, search engines, email marketing, and content marketing.
• Plan and execute events and exhibitions

• Poficient in CRM platforms such as HubSpot
• Profound knowledge of Google Analytics for interpreting website traffic and campaign performance.
• Familiarity with relevant marketing tools and platforms such as SEO tools and social media management software.
• Ability to combine analytical prowess with a creative mindset to engage audiences effectively.
• Qualifications: Bachelor's degree in Marketing, Business, or a related field with a minimum of 2 years proven experience in CRM management and digital media campaigns.

• Competitive salary and performance-based annual bonus