Senior Digital Marketing Specialist
- Develop and execute paid advertising campaigns across platforms such as Google Ads, LinkedIn, and Twitter
- Manage and update the company website, ensuring optimal performance and incorporating edits from various teams
- Implement SEO strategies to improve organic search rankings and drive targeted traffic
- Continuously run and optimize the website for lead capture and conversions through A/B testing, landing page optimization, and user experience improvements
- Create engaging social media content and implement strategies to grow the online community and engagement
- Oversee email marketing programs, including list segmentation, campaign creation, and automation
- Analyze performance data to optimize budgets, campaigns, and overall digital marketing ROI
- Stay up-to-date with the latest digital marketing trends and identify new opportunities to extend the online reach
- Monitor the online presence of the company brand across social media and other platforms
You Have:
- Significant experience (3+ years) executing successful digital marketing campaigns, preferably within a start-up or similar setting
- Demonstrated track record of driving results through paid advertising on platforms such as Google Ads, LinkedIn, and Twitter
- Strong understanding of lead generation and sales funnel optimization tactics
- Excellent analytical skills and a data-driven approach to decision-making
- Proficiency with web analytics tools (e.g., Google Analytics) and campaign tracking
- Familiarity with marketing automation and CRM systems
- Ability to work independently, take ownership of projects, and adapt quickly in a dynamic start-up environment
- Structured approach to prioritization, even in an iterative and changing environment
- Excellent communication and collaboration skills
What We Offer:
- 30 Days Holiday
- Employee Share Scheme
- Sabbatical after 3 years!
- 5% Matched Pension
- Free Quarterly Socials & Lunches
- Annual Counselling Sessions
- Wellbeing Day
- Cycle to Work Scheme
- Laptop
If you are ready to make a difference in the transport and logistics industry and join a purpose-driven startup, apply now!
Required skills
- Digital Marketing
- SEO
- Paid Advertisment responsibility
Reference: 52456452
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