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Senior Demand Generation Manager

Senior Demand Generation Manager

Posted 15 April by The Royal Society of Chemistry
Ended
£58,351 - £64,834 per annum
Cambridge , Cambridgeshire
Permanent, full-time
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Posted by The Royal Society of Chemistry
Senior Demand Generation Manager

Location: City Cambridge
Salary: £58,351- £64,834
Contract Type: Permanent Full-Time

The Royal Society of Chemistry (RSC) has a great opportunity for a Senior Demand Generation Manager to join us on a permanent full-time basis.

At the RSC we embrace flexibility and offer hybrid working, which means our teams come together when they need to collaborate. Although this role is contractually based at our Cambridge office, you will also be able to work from home within the UK, with the expectation that you will attend our offices and travel as needed for your role. In this role, you will attend our Cambridge office twice a week. If you need flexible working arrangements, please outline this in your application.

The RSC has an exceptional diversity of audiences - from employees across the world, teachers, scientists and academics, librarians and corporates to politicians and the public. Our work includes activities focused on our role as a support service to UK and international staff, a data source (e.g. for developers consuming data via APIs), a professional body (e.g. supporting members), a publisher (e.g. selling journals, books and databases), and an education resource (e.g. providing content to teachers, students and professionals). Our technology services underpin the operations of all staff members and of our websites and services.

As a Senior Demand Generation Manager for the Royal Society of Chemistry, you will lead our demand gen efforts overseeing the planning and in-house execution of our digital programs which will be a new approach for the RSC.

This role is about bringing all digital channels together to drive demand and acquisition generate qualified leads and drive revenue growth. You will help us define, execute, measure and refine a compelling and effective revenue plan for our x4 key RSC strategies, and will own the delivery of top-of-the-funnel activity, MQL goals and revenue contribution attributed to marketing. The role will balance the need for driving often competing strategies and customer audiences’ outcomes, in an effective manner, creating a plan to deliver all acquisition targets, but publishing having a critical focus. You will ensure there is a balance between wider organisational needs versus ensuring local teams meet their objectives, customising strategy by region, to offer optimum conversion, nurturing and converting leads to ensure RSC achieves the end commercial outcomes.

We are looking for:

• Degree in a related field with significant relevant experience in demand generation, lead management or marketing automation roles
• Extensive technical skills and experience and grown digital native i.e. ability to code webpages, use Google AdWords, write up SEO pages based on Google prioritisation and extensive GA reading and application experience
• Significant knowledge of PPC and Website
• Significant experience or understanding of working in digital services or similarly highly complex industries with multi-product online portfolios and complex customer journeys
• Demonstrable diverse leadership experiences and capabilities including: the ability to influence and collaborate with peers and create business impact
• Experience in defining and implementing regional strategies and scaling international strategies and capabilities to local markets
• Experience with navigating large matrixed organisations and governance
• Experience of Publishing
• Commercially savvy and able to understand the value of brand spend and showcase that to the business. Work hard with the digital channels to grow the funnel against all x4 strategies
• Strong people management skills, with developed coaching skills

When applying, please provide an up-to-date CV and a supporting statement (no more than 500 words) indicating how your skills, knowledge and competencies match the requirements outlined in the job description.

At the RSC, we recognise the benefits of a diverse workforce and welcome applicants from a range of backgrounds to apply. We particularly encourage applications from disabled and ethnic minority candidates. As a part of the Disability Confident Scheme, we endeavour, where possible, to offer an interview to candidates meeting the essential criteria of the role, who have a substantial physical/mental impairment which impacts their ability to carry out day-to-day tasks.

You may have experience in the following: Senior Marketing Strategist, Lead Generation Manager, Senior Growth Marketer, Demand Generation Lead, Marketing Campaign Manager, Senior Acquisition Manager, Marketing Operations Manager, Senior Lead Generation Strategist, Senior Digital Marketing Manager, Marketing.

REF-213283

Reference: 52475736

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