Sales Manager - ticketing and events

This is an opportunity to work closely with the Leadership Team to devise and drive the structure for ticketing sale strategies along with private hire events, trade offerings and school bookings.

The Sales Manager will be accountable for the creation of general admission sales strategies, secondary offerings, expanding the sales department in line with business growth, and adhering to sales budgets / targets.

Client Details

My client is a Central London Museum with a trailblazing concept that marries deep immersive experiences with the education of a museum, incorporating elements of the most successful visitor attractions. Science, technology and fun are at the forefront of everything they do.

Description

The Sales Manager key deliverables are as follows:

• Sell private hire event packages for corporate event bookings, staff parties and up-sell added value events eg. adult only evenings, sensory parent and baby events.
• Drive the school and education bookings and offering. Including setting prices and structuring the schools experiences whilst on site.
• Develop and release of the structure of ticket packages and general admission tickets.

The Key responsibilities are as follows:

• Host sales meetings, including forecasts, financial trackers and client engagement plans presenting to directors and key stakeholders.
• Structure ticketing offerings and release general admission tickets. Including the creation of a dynamic and competitive pricing structures for all ticket types and secondary offerings.
• Be the driving force behind the creation of secondary packages and proposals for new enquiries, events and school bookings.
• Plan and assist with the venue open days, trade nights, showcases and ensure key partners, existing and new clients are in attendance.
• Respond to all enquiries in a timely manner.
• Provide effective account management of high profile new and existing clients to grow revenue and increase repeat bookings.
• Work with clients to organise and deliver events that are well-executed and exceed customer expectations;
• Set up contracts and be the point of contact for all catering partners, drinks providers and vendors. Work in partnership with the catering providers, contractors, and colleagues to deliver high-quality experiences to plan;
• Create a secondary product offering and sale strategy for school bookings and educational experiences.
• Oversee administration and data capture on the CRM system (Salesforce) to ensure accurate customer records, contact information, invoices and credit notes.
• Ensure prompt payment from clients of all invoices and follow up any aged debtors.
• Work hand in hand with the Operations Management Team on site to support the execution of all on site events.
• Work hand in hand with our ticketing platform to ensure sales are up to date, competitive and conversions are monitored.

Profile

The successful Sales Manager candidate will have the following:

• Demonstrable venue/event sales experience with a good understanding of the sales cycle, from enquiry and conversion, to up-selling and invoicing.
• Practical event management experience is desirable.
• Track record of achieving team/personal targets.
• Experience of account management.
• Strong relationship building and networking skills, both internally and externally.
• Use of CRM software, preferable.
• Skilled in using data to inform decision making.
• Knowledge of working within visitor attractions and multi-use venues.
• Previous experience working closely with schools and the education sector is desirable
• Strong visual literacy and copywriting skills.
• Culturally astute and have an instinct for the next big cultural trends in the visitor attraction sector.
• Fantastic stakeholder management skills - enjoy working with people and see team work as crucial to success.
• Proven IT skills including Microsoft Office, databases, and report generation.
• Strong numeracy skills for data interpretation, reporting and budgeting.
• Excellent verbal and written communication skills.
• Passion for working within arts and entertainment sectors.
• Keen attention to detail in all aspects of work with the ability to organise and prioritise workload to meet challenging demands and deadlines.

Job Offer

£40k-55k basic + uncapped commission

Great career progression opportunities

Generous annual leave entitlement

Generous pension employer co0ntributions

Urgent role - fast process