Research and Insights Manager

Posted 24 April by Price Bailey
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At Price Bailey, we provide exciting opportunities for training, personal growth and career engagement. We believe in fostering happiness and fulfilment in your work, whilst supporting and inspiring you to grow. We understand that your life extends beyond the workplace, which is why our Smart Working culture promotes flexibility, allowing you to choose when and where you work, whilst still providing excellent client care.

A well-established firm of chartered accountants and business advisors, we offer a wide range of services, including auditing, accounting, tax and corporate finance. We proudly serve a diverse client base across the UK and internationally, with a strong focus on entrepreneurial owner-managed businesses that share our passion for innovation.

What do the team do?

The Marketing and Business Development department at Price Bailey is a high-performing team with a strong digital focus on driving high quality leads into the firm, building on our growing brand and reputation, and positioning the practice as thought-leaders within the industry.

The purpose of this role is to create leading commercial research that our audience of clients, referrers and journalists find compelling. This role requires a good commercial understanding of what those in our marketplace find interesting, a confidence in managing numerical led research projects and a mindset that gets projects delivered effectively and efficiently.

What will I be doing?

As a Research and Insights Manager you will have ownership of the following tasks:

  • Manage the research and insights function of the Marketing and Business Development (BD) department; responsible for the successful production of a dynamic research project schedule, alongside overseeing smaller reactive research pieces that underpin both content and PR activities.
  • Receiving information from numerous internal and external sources, you will be responsible for research project ideation and managing the research and insights executive to successfully gather the most appropriate data, undertake analysis (supported by rigorous research methodologies) and turn analysis into written output (e.g. blog article, report, PR campaign).
  • You will utilise a commercial understanding of our industry to make judgement calls on the prioritisation and pace of research production that both makes the best use of the teams' capacity and works to the needs of the business.
  • Utilise internal and external relationships to enhance numerical research with quotes, interviews and real-world stories.
  • Manage graphic design and make sure the content in research output is both insightful and engaging, drawing in input from subject matter experts from across the firm where necessary.
  • Brief the PR team on research output and key findings effectively to craft engaging headlines and messaging. As part of this, you will be expected to understand what will make compelling digital and non-digital PR stories and will provide the link between the data and the PR story.

What experience do I need?

Whilst having the following experience is advantageous, we value passion and potential. If you meet the minimum criteria listed below and are eager to develop yourself, we would love to hear from you:

  • Minimum 3 years' experience in a research and insights (or similar) role (minimum criteria).
  • Strong commercial understanding of how the world of business works and how accounting, finance and tax work (minimum criteria).
  • Line management experience is desirable, but not essential.
  • A strong eye for detail in both data analysis and written copy.
  • A proven ability to take numerical data and craft it into compelling written narratives.
  • Be able to design, manage and deliver methodologically sound research.

What's on offer?

In addition to your salary, we also offer the following benefits:

  • 25 days annual leave (with the option to buy / sell up to 5 days holiday)
  • Private medical
  • Contributory pension scheme
  • 4x life assurance
  • All employee share scheme
  • Company car and fuel card via salary sacrifice
  • 2 days paid for volunteering
  • Cycle to work scheme
  • Employee Assistance Programme (EAP) including shopping discounts

Price Bailey aspires to recruit, develop and retain the most talented people, regardless of their social background, age, disability, sex, sexual orientation, pregnancy and maternity, race or ethnicity, religion or belief, gender identity, or marriage and civil partnership. We are an equal opportunities employer and place inclusion at the heart of what we do. Our workplace is one where diversity is embraced and where everyone is empowered to be their authentic selves.

Required skills

  • Business Development
  • Insight
  • Marketing
  • PR
  • Research
  • Manager

Reference: 52526982

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