Regional Sales Manager - Spirits

Wanted: Partner Manager (aka Business Development Manager, Regional Sales / Account Manager) for our South-West Region (including Bristol, Cardiff, Bath, Gloucester)

(Brilliant people and spirit products to work with, huge staff discount, an amazing culture of freedom and responsibility, and a total lack of corporate rubbish)

We’re a multi-award-winning drinks and technology start-up on a mission to disrupt the drinks industry.

We’re re-imagining online drinks retail from the ground up, using cutting edge technology and fanatical customer service to build a company we want to be customers of and create unexpected delight as we help people explore, buy and enjoy high end whisky and other spirits.

In everything we do, we are disruptive innovators; it is baked into our DNA to challenge orthodoxy and received wisdom wherever we find it.

The role:

You'll develop and manage an account base of customers spanning the Independent On-Trade (IFT). Leverage the Master of Malt (MoM) Trade wholesaler supply platform, widen its footprint, and grow the value contributions across these channels within the associated customers.

Your focus will be to drive distribution, visibility and activation of the Maverick Drinks brand portfolio including our key exclusive Distribution Brands, across your customer base; acting as a consultant to the trade, bringing customers on the craft spirits journey.

• Using your knowledge of your territory, maintain existing account relations, while creating new business opportunities across your region, and establish a broad and diverse customer base across the On trade, including agreed wholesalers.
• Identify business building opportunities, understanding Net Revenue and Margin contributions per brand, to grow out suitable investment plans that drive incremental growth.
• Work collaboratively with the internal stakeholders - Brand and Customer Marketing, Route-to-Market (RTM) colleagues and MoM Trade teams - to assist in building appropriate support plans for the core Maverick lines, driving ROI with long term vision.
• Use your expertise in the craft spirits category, and your knowledge of the consumer journey, quoting category trends and insights, to facilitate decision making and product ranging, growing out the MoM Trade basket spend, whilst ensuring a greater presence for our own core Maverick brands in trade and wholesalers.
• Drive distribution, visibility and rate of sale of our core Maverick brands, subsequently leveraging these listings to further establish distribution of the wider brand portfolio.
• Liaise with the appropriate external RTM Sales Managers to work collaboratively, unearthing new opportunities to support existing distribution, and land new distribution, with a clear and robust ROS plan applied.
• Partner with our 3rd party brands on activations and brand building, within the relevant area and prestige client / partner base (for example 5 star hotels, high-end cocktail bars and restaurants) and specific wholesalers.

• Demonstrative experience of quality Account Management within the Spirits industry, including selling-in new products or range extensions.
• Experience of new business development within the On-Trade and Wholesale and/or Indy Retail sector desirable.
• Experience and knowledge of the designated region, and the key spirits players within it.
• Strong working knowledge of UK spirits business - brands, venues, trends, innovation.
• Strong product knowledge spanning all categories of spirits, preferably along with an understanding of the craft spirits category.
• Demonstrative skills in commercial investment builds and management, including an understanding of spend vs costs and overall contributions.
• Strong numeracy, language and negotiation skills.
• Good IT competency, including Google Suite of apps along with ability to produce engaging presentations.
• Educated to 'A’ level standard or equivalent.
• Wine & Spirit Education Trust (WSET) Qualification at Higher Level would be desirable, as would degree level education.
• Curation of cocktail lists and skills in trade marketing would be hugely valuable.
• Experience in working the other side of the bar would be useful, as well as working in an off-trade retail setting, specifically in the spirits category.