Product Marketing Manager

Our client has an exciting opportunity for a Product Marketing Manager to join the team.

Location: London (Hybrid)

Salary: Competitive

Product Marketing Manager – The Role:

As the Product Marketing Manager, you'll oversee the strategy and execution process for product launches. Collaborating with cross-functional teams, you'll ensure seamless launch operations. In tandem with the product manager, you'll establish the strategic direction and inspire a matrix team to drive operational initiatives and meet launch objectives.

A key aspect of this role involves developing internal content to ensure alignment among stakeholders on overarching goals. Additionally, you'll deliver high-quality content that can be utilised by cross-functional teams to generate various outputs.

Product Marketing Manager – Key Responsibilities:

- Define the Go-To-Market strategy and manage the execution plan.

- Project Coordination: Collaborate with the project manager to assemble the appropriate team for specific launch tasks.

- Facilitating Cross-Functional Collaboration: Guide collaboration among sales, marketing, legal, operations and finance teams to ensure alignment on the GTM plan and a successful launch.

- Market Insight: Lead market research and competitive analysis to uncover key trends, customer needs, and growth opportunities.

- Strategic Product Launch Planning: Spearhead the creation of product launch plans, i-incorporating storytelling to convey the end-to-end value proposition. Ensure alignment with business and revenue goals, maintaining relevance in the market to stimulate demand generation and pipeline growth.

- Content Creation: Develop commercial training materials to equip colleagues with effective product communication skills. Create engaging messaging and positioning to resonate with target audiences, supporting Marketing department in producing customer-facing assets.

- Pilot Phase Oversight: Contribute to the management of the pilot phase or soft launch. - Develop pilot templates outlining entry/exit criteria and objectives, facilitating smooth execution.

- Ensure channel readiness ahead of launches.

Product Marketing Manager – You:

- Demonstrate experience developing GTM plans and executing successful product launches

- 3+ years in payments industry experience

- Ability to lead and handle multiple time-sensitive launches

- Comfortable navigating and influencing a complex and matrixed business environment in full autonomy

- An inquisitive mind with strong communication, data analytics and copywriting skills

- Proven track record in crafting compelling positioning

- Strong campaign management skills: multichannel campaign strategy, management and executional experience (Acquisition, In-life, Up-selling & cross-selling, retention)

Product Marketing Manager – Benefits:

- Opportunity to be part of a rapidly scaling and market leading Fintech business

- Flexible working

- Health and Wellbeing ethos including regular wellness sessions, fitness and nutrition and other events as well as supported by internally qualified mental health first aiders

- Family friendly enhanced benefits/policies

- Pension

- Healthcare

- Life Assurance

- Social events and team building

- Celebrations

To submit your CV for this exciting Product Marketing Manager opportunity, please click ‘Apply’ now!