Product Manager - Dermatology Category

An experienced Product Manager for our Dermatology Category with at least 3 years of product management experience is needed to join our team at Zoetis, the world's leading animal health company based in Surrey, on a full-time basis. 

As a Fortune 500 company, Zoetis generated revenue of $2.2 billion in Q3 of 2023 with approximately ~13,800 employees!

The Product Manager's role oversees the marketing strategy, planning, and execution alongside business tools/services supporting the overall category and brand growth. The role reports to the CA Marketing and is a member of the CA marketing team.

This is an amazing opportunity to join our leading Fortune 500 company and progress your career!

About Us

As the world's leading animal health company, Zoetis is driven by a singular purpose: to nurture our world and humankind by advancing care for animals. After innovating ways to predict, prevent, detect, and treat animal illness for more than 70 years, Zoetis continues to stand by those raising and caring for animals worldwide - from veterinarians and pet owners to livestock farmers and ranchers. 

The company's leading portfolio and pipeline of medicines, vaccines, diagnostics and technologies make a difference in over 100 countries. 

Key Responsibilities:

• Deliver the tactical and commercial plans aligned to the assigned A&P budget whilst measuring against a robust ROI assessment process
• Use market intelligence and business planning tools to continuously develop, review and revise an inventory forecast, working closely with the demand planning team to meet and exceed forecast accuracy targets
• Determine and agree with Business Unit and Commercial Operations leaders on the appropriate pricing structure to maximise sales and profitability. Consider value-based pricing, market conditions and Account Manager flexibility
• Lead on the delivery of the commercial and promotional messaging, tactical planning, B2B and B2C marketing, digital marketing/omnichannel engagement for the portfolio
• Work cross-functionally across the organisation to deliver these plans utilising the sales force in co-ordination with digital channels to maximise revenue growth to deliver and exceed business targets
• Create campaigns that allow marketing messages and product information to be easily translatable into the context of the solution-selling model
• Use historical data and market intelligence to accurately predict short-term and longer-term forecasting parameters for new and existing product lines
• Convert marketing financial planning into dynamic manufacturing forecasting, integrating market trends and new opportunities with excellence in financial acumen
• Develop ways of using customer intelligence and data to enhance the targeting of campaigns and use data to predict outcomes
• Lead marketing with a digital-first approach and develop digital strategies to engage customers across the breadth of our portfolio
• Build on existing CPD and E-commerce platforms to develop a complete customer journey leading to enhanced engagement and customer value

Required Experience:

• 3+ years' experience in a previous product management / marketing role, with a high achieving proven track record of developing brand strategy and implementation of successful tactical campaigns both through traditional and digital marketing platforms
• Bachelor's degree or higher in marketing, communications, or related field
• Graduate/ Post-grad Digital Marketing credentials
• High level of competence and passion in digital marketing and desire to contribute to an industry-leading strategy
• Strong financial analysis skills and proven ability in annual financial marketing planning and demand forecasting with a high degree of attention to detail and accuracy
• Experience in developing direct-to-customer strategies deployed through a B2B2C or D2C business model in a consumer (retail / professional) consumer healthcare or FMCG industry sector
• Excellent project management experience; strong oral, written, and interpersonal communication skills; strong negotiation/persuasion skills

Benefits:

• Competitive Benefits
• Hybrid working
• Free parking
• Car allowance
• Group Income Protection

Sounds interesting? Click the APPLY button to send your CV for immediate consideration.

Candidates with previous experience or job titles, including; Product Development Manager, Product Strategy Manager, Technical Product Manager, Product Marketing Manager, Product Owner, Product Line Manager, Product Operations Manager, Digital Product Manager, and Product Innovation Manager, may also be considered for this role.