Principal Marketing Analyst

Posted 21 March by Harnham - Data & Analytics Recruitment
Easy Apply
£70,000 - £80,000 per annum
Birmingham , West Midlands
Permanent, full-time

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Posted by Harnham - Data & Analytics Recruitment

PRINCIPAL MARKETING ANALYST

£70,000-80,000 + BENEFITS

REMOTE 1ST

Work within this well known highly successfull brand within their marketing analytics function. Be technical and lead across how to better marketing and the capabilities of this brand!

THE COMPANY

This leading online marketplace are looking for two Principal Marketing Analysts to deliver actionable and meaningful insights across a range of channels. This company has a vast amount of data to work through and in this role, you will be working closely with talented individuals to deliver essential insight that will allow the company to continue growing!

THE ROLE

As a Principal Marketing Analyst, you can expect to be doing the following:

  • Identification of opportunities to increase revenue through channel optimisation across SEO, Push, Paid Media, CRM, and more
  • Analysis and interpretation of testing results and optimisation experiments (incl. a/b testing) in a statistical and scientific manner using SQL and Python (or R)
  • Analysis of marketing communications for the purpose of generating insights and testable hypotheses
  • Defining segmentations
  • Tracking and improvisation of marketing measurement across LTV, Acquisition, Churn and more
  • Visualisation of data using tools such as Tableau
  • One role will also have a slight focus on MMM and media measurement

YOUR SKILLS AND EXPERIENCE

The successful Principal Marketing Analyst will have the following skills and experience:

  • Full proficiency using SQL/Python
  • Experience with large-scale A/B testing and familiar frameworks
  • Experience with measurement and LTV, Churn, Acquisition
  • Experience using Tableau or Similar
  • Strong Marketing analytics experience across a range of channels
  • Must be happy in an IC role with lots of ownership and opportunity for commercial impact/value-add

THE BENEFITS

The successful Principal Marketing Analyst will receive a salary between £70,000 and £80,000 as well as a comprehensive benefits package.

HOW TO APPLY

Please register your interest by sending your CV to Gerard Matthews via the apply link on this page.

Reference: 52353201

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