Principal Marketing Analyst
PRINCIPAL MARKETING ANALYST - LONDON
UP TO £80,000 + BONUS + SHARES
THE COMPANY
I am supporting a leading tech platform on multiple Principal Marketing Analyst hires. This business is continuing to dominate their industry, meaning they are expanding their high-performing Marketing Analytics function with 2x position's.
THE ROLE
The successful Principal Marketing Analyst responsibilities will include:
- Monitor and segment marketing campaigns and analyse customer data
- Spearhead the development of a comprehensive tracking and measurement system for brand performance
- Define, measure, and assess key performance indicators (KPIs) for paid media
- Lead brand analysis efforts, leveraging data to generate actionable insights to enhance performance
- Deliver insights and analytical support to internal stakeholders to facilitate decision-making
- Build strong relationships with stakeholders and team members to align workstreams with strategic objectives
- Influence strategic roadmaps through data-driven insights to drive meaningful change
- Develop and present business cases aimed at improving customer engagement and value metrics
- Lead the measurement of testing initiatives to uncover true business impact, conducting deep-dive analyses to extract insights
YOUR SKILLS AND EXPERIENCE
The successful Principal Marketing Analyst will have the following skills and experience:
- Well versed in marketing analytics, ideally in roles such as a similar analyst position
- Bachelor's Degree in an analytical field (Mathematics, Economics, Engineering, Statistics, etc.)
- Demonstrated passion for data and its ability to convey insights
- Proven track record of success in monitoring and analysing brand marketing campaigns
- Expertise in marketing effectiveness measurement, including attribution measurement, marketing mix modelling, and revenue lift measurement
- Proactive mindset with the ability to independently provide ongoing actionable insights into campaign performance to relevant stakeholders
- Proficient in Excel, SQL, R/Python, Tableau, and other relevant data analysis tools
THE BENEFITS
The successful Principal Marketing Analyst will receive a salary of up to £80,000, plus an array of additional benefits.
HOW TO APPLY:
Please register your interest by sending your CV to Harry Mincer via the apply link below.
Reference: 52334882
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