Performance Marketing Campaign Lead

Central Employment are working with an established B2B services provider based in the North East.  They are seeking a Performance Marketing Campaign Lead, to join their in-house Marketing, Communications and Events team.  

Contract - fixed term for 15 months, offering an immediate start date

Performance Marketing Campaign Lead overview:-

The successful candidate will lead B2B acquisition campaigns aligning sales and marketing efforts, to grow our client base. This is an excellent opportunity to be part of a passionate, hard-working, results driven team. The successful candidate will be responsible for implementing and managing end-to-end digital campaigns, to deliver ROI. 

Key responsibilities of the Performance Marketing Campaign Lead:- 

• Develop, implement and manage end-toend digital marketing campaigns, nurturing leads though the sales funnel, ensuring timeliness, effective budgeting, and alignment with their client growth plans
• Collaborate with internal departments to co-ordinate the creation of digital content
• Optimizing marketing efforts ensuring that content resonates with the target
• audience and drives conversions
• Manage paid and organic social media campaigns, through LinkedIn Marketing
• Solutions, monitoring ROI and KPIs
• Drive other digital marketing efforts, including SEO/SEM, website, email
• marketing and other channels
• Testing and optimizing marketing tactics for lead nurturing processes and member acquisition, utilising marketing automatons

Performance Marketing Campaign Lead experience:- 

• Proven experience as a B2B performance marketing specialist, circa 2-3 years dedicated knowledge 
• Ability to manage internal relationships and expectation across various levels of experience and seniority
• Experience in implementing and managing end-to-end digital campaigns, to deliver ROI.
• In-depth knowledge of paid LinkedIn Marketing Solutions and lead generation strategies
• Data-led experience with proficiency in marketing analytics, using GA4