Paid Media Manager

Walker and Sloan are working with a top 25 award winning marketing agency. With having multiple offices within the UK they are now seeking a talented Paid Media Manager to join the team on a full time basis.

Formal Job Title: Paid Media Manager

Place(s) of Work
We have offices in Shoreditch London, Ipswich, Leamington Spa and Manchester

The agency is an award-winning digital marketing agency and strategic partners for ambitious
brands. We design our client’s strategic roadmap and create the ideas that deliver results and drive
growth. Founded in 2013, the agency is a team of 55+ experts across our three studios in Suffolk,London and the Midlands. Every member of our team has a specialism, but they're all marketers.

Role Introduction:

The Paid Media Manager is responsible for overseeing all paid media activity for our clients and producing results against agreed KPIs. KPIs will be forecasted and recommended by the Paid Media Manager and to help educate clients appropriately on their respective marketing platforms. There will be great influence and opportunity for the Paid Media Manager to oversee and take responsibility of the full lifecycle and strategy of their paid media clients.

Building and forecasting to provide further channel/format recommendations and reporting. As a senior member of the marketing team, this role will require the individual to participate in helping to win new business by observing new opportunities and working on pitch documents to help secure the prospect. Having full visibility on the revenue generated by each paid media account and how that contributes to the business’ overall profit line.

Working closely with the other Paid Media Specialists and Account Management team - you will provide dedicated assistance by meeting client biddable media needs on a daily basis. The Paid Media Manager will be responsible for mentoring team members, building sufficient roadmaps to take them on a journey and allow them to grow professionally. Growing the team not just by head count, but also by educating and teaching. Dedicated R&D and training time to be assigned to allow for appropriate, regular sessions to have one on one time with each team member.

Responsibilities & Required Skills:

• As a senior member of the team, you will be responsible for building and forecasting each strategy against the client’s KPIs. This will lead into your daily, weekly and monthly involvement in each account and quarterly client strategy session.
• Work with the other Paid Media team members, Performance team and Account Management team to ensure that all client accounts meet the robust commercial strategy that is in place and the specific performance targets and objectives that have been agreed.
• Manage budgets in line with strategy and ensure that monthly spend is on target to deliver the required return on investment.
• Continually measure and report on the effectiveness of your campaigns over the timeframes determined by their level of budget.
• Work with the data & content teams to ensure landing pages are effectively optimised for conversion.
• Clearly and effectively communicate with the team and where necessary - clients - by email and in meetings or conference calls.
• Assist with managing the Paid Media specialists and Paid Media Executives on a day to day basis. Be involved with both their training, guidance and educational growth within both the business and industry
• Make constructive and proactive recommendations to enhance performance to all internal stakeholders.
• Effectively brief paid media tasks to colleagues where appropriate, providing detailed instructions, clear required outputs and support throughout.
• Maintain an awareness of emerging tools and software that enhance our offering and processes and keep up to date with emerging legislation that impacts paid media.
• Forecast new opportunities to sell in, where appropriate, to grow existing business.
• Collaborate with the Head of Paid Media and Search on new business pitches to win new prospects and convert them into paying clients.
• Scope new opportunities and generate new opportunities for the Paid Media team and business.
• Be available to attend internal meetings in order to stay up to date with changes to client strategy and extract a brief for any future tasks.
• Be available for both national and international travel when required to meet new prospects and existing client contacts.

Benefits:

• 30 days annual leave
• Yearly loyalty bonus
• Individual performance bonuses
• £1000 conference and training budget every year
• Life assurance and critical illness cover
• Everyday health care cover
• Enhanced sick pay
• Hybrid working
• Volunteering leave and salary sacrifice for extra holiday