Mid-Level Marketing Executive

Role: Mid-Level Marketing Executive
Location: London (Hybrid - Once a month office visit, 95% remote)
Salary: £45,000 - £50,000 + Benefits
Company: A leading provider in cloud accounting and payroll software solutions

Mid-Level Marketing Executive - Organization Overview:

An esteemed company focused on supporting micro-businesses is on the lookout for passionate individuals to join their mission-driven team. Specialising in user-friendly cloud accounting and payroll software, the company caters to the needs of small businesses and accountants. The organization operates through direct SME sales, collaborations with accountants, and strategic partnerships. Boasting a 15-year legacy, the company is celebrated for its family-like team culture, emphasizing employee happiness and recognition. Offering flexible work arrangements, the Hammersmith-based office champions a predominantly remote working approach.

Mid-Level Marketing Executive - Position Summary:

The company is in search of a dedicated and self-motivated Mid-Level Marketing Executive to become part of their dynamic team immediately. The candidate will be highly organized and excel in autonomous settings. With responsibilities that include reporting directly to the CEO and collaborating with senior management, the individual will play a crucial role in devising and implementing effective marketing campaigns that resonate with the niche audience the company serves.

Mid-Level Marketing Executive - Key Responsibilities:

• Formulate and execute inventive marketing strategies to boost lead generation, customer conversion, and client retention.
• Design and implement marketing initiatives for new features, products, and partnerships across various channels, ensuring the integrity of the brand.
• Enhance SEO rankings and web traffic through optimized content.
• Maintain the currency and accuracy of the company website.
• Lead marketing communications and serve as the primary copywriter.
• Build and sustain positive relationships to bolster the partnership strategy.
• Manage and refine paid acquisition campaigns to optimize the cost per acquisition (CPA).
• Guarantee legal compliance and accuracy in all marketing materials.
• Set marketing metrics, collect data, and report on the performance of campaigns.
• Master the process of product launches.

Mid-Level Marketing Executive - Qualifications:

• At least three years of marketing experience with a hands-on approach.
• A proven track record in sales targeting small or micro-businesses.
• A preference for candidates with a background in accounting software or fintech.
• An innovative mindset paired with a focus on results.
• Comprehensive knowledge of SEO/PPC and a history of enhancing web rankings.
• Proficiency in CRM, preferably Active Campaign.
• An ability to manage multiple priorities efficiently.
• A history of developing successful in-house marketing campaigns.
• Strong decision-making capabilities with meticulous attention to detail and communication skills.
• Confidence in presenting ideas at the Senior Management or board level.
• A strong commitment to teamwork.

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