Media Planner & Performance Lead

We are currently recruiting for a Paid Marketing Lead to join our Channels Team, working closely with our team of agencies, and colleagues across the Trust. There has never been a more exciting time to join the National Trust marketing team. This is a unique opportunity to lead on our paid advertising campaigns, to help us drive meaningful change and open our doors to more for new and existing supporters. The performance focus and project management skills of this role are vital as we focus on creating exciting paid marketing channel plans, optimising performance across channels and working in an integrated, agile way.

Internally this role is known as Media Planner & Performance Lead.

Over recent years, our marketing activity has come on leaps and bounds. We’ve drawn on insight to reach out and engage new audiences in bolder, more creative ways than ever before. We’ve amplified our brand and put in place powerful tools and strategies to deliver on ambitions. Right now, it’s about building on this – and we’re looking for imaginative, creative sparks to help us do just that.

Your contractual location will be our head office in Swindon and there will be an expectation for you to attend the office. However, there is flexibility on where you are based at other times. You will be required to work at a National Trust location for 40-60% of your working week. This will be discussed in more detail at interview.

You’ll be a key member of the Channels Team in the Marketing Department, responsible for building media marketing plans and delivering results for lines of business across the National Trust, including Fundraising, Membership, Holidays, Retail, Visit Driving and Brand.

You’ll use your experience of digital marketing channels to work collaboratively with our colleagues and agencies, being the expert on channel performance and purpose. Project management and continual performance review will be your bread and butter. Creativity and organisation will also be key for translating briefs into integrated, innovative channel plans to meet performance metrics, testing and learning, and acting on results.

Confident in your knowledge of paid media digital platforms and measurement techniques, you’ll be able to lead our media agencies on performance optimisation to help achieve the best results and find growth opportunities. You’ll also have opportunities to plan for and work with offline media, such as OOH, radio, TV and print.

Comfortable working in an agile working environment, embedding best practice techniques for paid media channels to support a varied set of objectives and stakeholders for our Marketing, Membership, Fundraising, Online Shop, Holidays, and local property teams.

You can view the full role profile for this role in the document attached, this is just to provide a full picture of what is possible in this role, we’d love to hear from you if you have:         

• Experience of campaign planning and management using online techniques and knowledge of offline techniques.
• An understanding of digital marketing channel - Paid Search and Paid Social are key. Display, Affiliates, Influencers, SEO and offline channel experience is desirable.
• An understanding of tracking tools, particularly Social Media Ad management platforms, Google Ads/SA360 and website analytics platforms.
• Experience in managing large budgets and communicating return on investment.
• The ability to build strong, collaborative working relationships with external suppliers and internal stakeholders.
• The ability to influence, interrogate and respond to marketing briefs to create high quality campaign plans.

The National Trust has the motto ‘For everyone, for ever’ at its heart. We’re working hard to create an inclusive culture, where everyone feels they belong. It’s important that our people reflect and represent the diversity of the communities and audiences we serve. We welcome and value difference, so when we say we’re for everyone, we want everyone to be welcome in our teams too.

• Substantial pension scheme of up to 10% basic salary

• Free entry to National Trust places for you, a guest and your children (under 18)

• Tax-free childcare scheme

• Rental deposit loan scheme

• Season ticket loan

• Perks at work discounts such as gym memberships, shopping discount codes, cinema discounts

• Holiday allowance up to 32 days relating to length of service, plus holiday purchase scheme, subject to meeting minimum criteria.

• Flexible working whenever possible

• Employee assistance programme

• Free parking at most Trust places

• Independent financial advice

Click here to find out more about the benefits we offer to support you.