Marketing Manager

Job Title: Marketing Manager

Salary: Competitive

Location: Tower Hill, London

Job Type: Full time, Permanent

Closing Date: 30th April 2024

Role Summary:

As Marketing Manager for Global University Systems, you will play a pivotal role in driving the success of our dynamic and rapidly growing brands within the higher education sector. With a hands-on and adaptable approach, you will collaborate closely with the Head of Marketing to expand our brand's presence through a diverse range of online and offline activities.

You will be responsible for crafting, implementing, and analysing a fully integrated marketing strategy, with a strong emphasis on online channels. This includes developing brand awareness, optimizing performance marketing, and ensuring maximum return on investment. You will work closely with key stakeholders and the marketing/sales team to set and achieve targets, prioritize work effectively, and ensure alignment of marketing efforts.

Additionally, you will be expected to support and deliver ad hoc projects based on the business needs and performance metrics.

The ideal candidate will possess a blend of strategic thinking, hands-on execution, and experience within the higher education sector. If you thrive in a fast-paced environment and are passionate about driving growth and innovation in marketing, we encourage you to apply. Join us in shaping the future of education.

Key Activities & Responsibilities:

• Creating, Implementing, and Monitoring Online Marketing Campaigns
• Managing the Assigned Marketing Team
• Developing, Implementing, and Managing the Annual Marketing Budget
• Reporting on KPIs and Identifying Growth Opportunities
• Preparing Regular Performance Reports
• Effective Go-to-Market for New and Existing Programs
• Planning and Executing a Holistic Marketing Strategy Optimized for User Experience
• Proactively Managing Key Relationships
• Working with Internal Marketing Services
• Ensuring Brand Consistency and Compliance
• Developing Brand Reputation and Positioning
• Supporting International Business Development Team
• Marketing Events

Knowledge & Skills (Essential):

• Proven ability to develop and deliver a comprehensive marketing strategy that achieves results
• Strong leadership skills to motivate your team and colleagues
• Ability to build and maintain professional working relationships with key internal stakeholders
• Be self-motivated and show an ability to work autonomously as and when required with ability to use own initiative and take proactive actions to resolve problems
• Extremely driven and highly analytical

Experience:

• Experience of developing and managing integrated marketing strategies to drive market growth and achieve commercial targets
• Proven ability to analyse data, problem solve, and provide clear proposals for actions
• Team player - able to work collaboratively with others, build strong working relationships, and disseminate and share knowledge and information
• Proficiency in various digital marketing channels including SEO, SEM, social media marketing, email marketing, and display advertising
• Understanding of best practices for optimizing online campaigns to drive brand awareness, engagement, and conversions

Why join us?

GUS group is an international network of higher-education institutions brought together by a shared passion for accessible, industry-relevant qualifications. Our institutional culture was built upon our history and values. Our shared values - student, focus, communication, collaboration, respect, competence, entrepreneurship, and integrity - are more than aspiration. We display and expect these beliefs and behaviours from our colleagues equally.

What we offer our colleagues:

• A Hybrid working model - we encourage flexible working to aid productivity and a healthy work-life balance
• My Rewards Hub - handpicked discounts and deals from a wide and ever-growing list of providers
• Employee Assistance Program (EAP) - a dedicated 24/7 access platform
• Training & Development opportunities on offer
• A great Refer-A-Friend (RAF) scheme in operation
• Eye Care Vouchers
• Access to events across all the GUS group and respective creative industries
• Socials via 'GOSH': We love to celebrate events, our successes, recognise our colleagues for their contribution

Please note: Candidates must have the right to work in the UK. Only applicants shortlisted for interview will be contacted.

It's quick and easy to apply for a role at the GUS. Just click on the apply button above. All you'll need is an up-to-date CV outlining your interest in the role and how you meet the role's criteria.

GUS is an equal opportunities employer and positively encourages applications from suitably qualified and eligible candidates regardless of sex, race, disability, age, sexual orientation, or religion or belief.

For further information about the role, please see the full job description on our website.

Candidates with the relevant experience or job titles of; Head of Marketing, Brand Manager, Marketing Campaign Manager, Marketing Supervisor, B2B Marketing, Senior Marketing Coordinator, Digital Marketing, social media, Digital Media, Marketing Strategy Manager, Group Marketing Manager, Marketing Specialist may also be considered for this role.