Marketing Executive

Posted 13 May by Links Recruitment Ltd
Salary negotiable
Maxey , Cambridgeshire
Permanent, full-time
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Posted by Links Recruitment Ltd
Want to take your marketing career to the next level?
 
We’re looking for a talented, experienced marketing professional to help deliver a comprehensive programme of campaigns and content – supporting exciting growth across multiple solutions and industry verticals.
 
In the role, you’ll leverage the full marketing mix to promote our products and services. You’ll play a key role helping the Marketing Team to develop the company’s strategic approach, then lead on the successful execution of our plans.
 
Responsibilities
  • Lead on the development of our brand identity, tone of voice and messaging.
  • Identify and execute relevant opportunities for media coverage.
  • Plan and deliver inbound and outbound campaigns in line with the company plan.
  • Create and distribute materials which generate target enquiries for the business.
  • Report on success and areas of improvement across our lead-generation programmes.
  • Understand and bring to life our customer pain points and value proposition.
  • Produce content and collateral that supports successful sales execution.
  • Manage the storage and distribution of our comprehensive asset library.
  • Collaborate with and manage suppliers, agencies, third parties and partners.
  • Represent the company and our brand in the industry as required.
  • Engage in team planning sessions and present updates on project progress.
 
What we need from you
  • Experience creating and delivering comprehensive marketing campaigns.
  • SCO Marketing Skills.
  • Adobe creative suite experience.
  • Demonstrable advanced use of typical marketing platforms such as CRM, marketing automation, content management systems and more.
  • Solid knowledge of website analytics tools (e.g., Google Analytics, NetInsight, Omniture, WebTrends)
  • Experience in setting up and optimizing Google Adwords campaigns.
  • Numerically literate, comfortable working with numbers, making sense of metrics and processing figures with spreadsheets.
  • Proven track record creating various short- and long-form content.
  • Ability to lead projects and support/manage other stakeholders through the process.
  • Understanding of business challenges, buying processes and how to position solutions for senior decision-makers.
  • First-class planning and organisation.
  • Enthusiasm, positivity, and a solution-focused mentality.
Salary: £35,000 – £50,000 Negotiable Dependent on Experience
Hours: Mon. to Fri 09.00-17.00

Reference: 52642281

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