Marketing Executive

Marketing Executive

London or Winchester

Your award-winning international financial services consultancy is well known in their industry. A company that values their biggest asset… its people. Who advise one quarter of the FTSE250 and half of the FTSE100 firms.

You will be part of a well-respected, successful and growing business development team of circa 35. The team leads and implements all marketing, sales and client development programmes and plays a key role in developing and delivering the firm’s strategy.

With the team you will help to deliver integrated and impactful campaigns. You will work on a range of marketing plans and campaigns including content, events, client relationship development, and brand driven campaigns. This role has huge scope to develop along with the skills and interests of the successful candidate.

Key Responsibilities

• Work with partners and other members of the BD team to deliver effective marketing and BD plans and activities, using a wide range of tactics and channels

• Execute and manage a variety of BD activities, such as events, webinars and podcasts, market research, literature and report production, content drafting, award submissions, internal and external communications, and lead generation

• Manage the delivery of projects and tasks including taking briefs, diary management and logistics, follow up, measuring return on investment, and ensuring internal stakeholder buy in at all stages

• Develop integrated and innovative marketing and sales support campaigns which reach the right people with the right message at the right time

• Support the campaign delivery aspects of the brand campaigns, working closely with the Marketing Communications team

• Draft marketing and sales support materials (working with partners where appropriate) such as emails, flyers, briefing notes, web copy, brochures, event literature, presentations, social media posts and blogs

• Work with specialists in the team (eg PR, digital, design, CRM, events) and external agencies and suppliers where appropriate to deliver successful results

• Monitor competitor activity and produce regular competitor updates

Skills and experience

• Prior experience in a business development / marketing role, preferably within B2B professional or financial services

• An understanding of when and how to use a wide variety of tactics from across the marketing mix to increase the external profile of the business which may include events, digital, thought leadership, content, market research, communications, product and message development, client targeting, acquisition and development

It would be desirable if you have;

• An understanding of financial, actuarial, consulting, investment and insurance markets would be valuable

• Partnership experience

• Experience and ability to use CRM databases, webinar platforms (ON24 in particular), content management systems and email marketing tools

• Basic understanding of design software (ie InDesign) would also be useful

What’s in it for you?

Core benefits package includes:

For you:

• Professional study support (where applicable)

• Access to internal Wellbeing, LGBTQ+, Multicultural and Women’s networks

For your family:

• Life assurance, income protection, enhanced maternity/paternity/adoption and shared parental leave

For your health:

• 26 days annual leave (pro-rata for part-time working) plus bank holidays (most of which can be taken flexibly!) with options to buy & sell holiday

• Private medical insurance

• Discounted gym memberships, critical illness and dental insurance through flexible benefits

• Eye care vouchers

• Cycle to work scheme

• Digital GP services

For your wealth:

• Competitive pension scheme

• Discretionary bonus scheme

• High street discounts

• Season ticket loans

For others:

• Volunteering opportunities

For the environment:

• Electric vehicle salary sacrifice scheme (qualifying period applies)