Marketing Executive

Marketing Executive - Sustainability SaaS

Location: East London (Hybrid Working Model)

We are delighted to be working exclusively with a leading software-as-a-service (SaaS) company at the forefront of sustainability and productivity solutions. Their innovative software products help businesses worldwide to optimize their operations while minimizing their environmental impact. As part of their commitment to driving sustainable practices, we are looking for a Marketing Executive to join their dynamic team based in East London. This role offers a hybrid working model, requiring a presence in their London office at least 3 days a week.

The Role:

As a Marketing Executive, you will play a pivotal role in shaping the brand's presence and accelerating its market position within the sustainability and carbon calculation software sector. Your work will directly contribute to driving demand, generating leads, and expanding their reach through strategic marketing campaigns and initiatives.

Key Responsibilities:

- SaaS Demand Generation: Develop and execute innovative strategies to drive demand for our sustainability-focused SaaS products. Utilize analytics to identify trends and optimize campaigns for maximum effectiveness.

- Lead Generation: Implement targeted lead generation campaigns to capture and nurture leads across various stages of the customer journey. Work closely with the sales team to ensure a seamless transition of leads into potential sales opportunities.

- Social and Digital Media Marketing: Craft compelling content and manage their presence across all relevant social and digital platforms. Engage with their community to build brand awareness, loyalty, and advocacy. Monitor and report on the performance of social media efforts to guide future strategies.

- Event Management: Plan and execute virtual and physical events, including webinars, conferences, and trade shows, to promote their brand and products to a wider audience. Coordinate logistics, manage registrations, and ensure a memorable experience for participants.

- Product Marketing: Create persona-based messaging, sales assets and marketing campaigns to support customer-facing teams with clear, direct and effective product marketing content.

- Market Research: Stay abreast of market trends, competitor activities, and the evolving needs of our target audience. Leverage insights to inform marketing strategies and product development.

- Collaboration: Work closely with cross-functional teams, including product development, sales, and customer success, to ensure cohesive brand messaging and achieve company-wide goals.

Skills and Qualifications:

- Bachelor's degree in Marketing, Business, or related field.

- Proven experience in marketing, preferably within the SaaS or technology sector.

- Strong understanding of SaaS demand generation and lead generation strategies.

- Proficient in social media and digital marketing tools and platforms.

- Experience in organizing and managing events, both online and in-person.

- Excellent communication skills, both written and verbal.

- Ability to analyze data and derive actionable insights.

- Creative thinker with the ability to work independently and as part of a team.

- Passion for sustainability and technology.

What You'll Bring:

- A drive to succeed in a fast-paced, evolving environment.

- A commitment to sustainability and making a positive impact through your work.

- An innovative mindset, constantly seeking new ways to engage and grow your audience.

- The ability to multitask and prioritize effectively, managing multiple projects simultaneously.

- A collaborative spirit, eager to work across departments to achieve common goals.

This lively and ambitious team hope you will join them on their mission to drive sustainable change through technology. If you're a motivated Marketing Executive with a passion for SaaS and sustainability, we'd love to hear from you.