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Marketing Executive - Glasgow Hybrid

Marketing Executive - Glasgow Hybrid

Posted 19 March by Denholm Associates
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Marketing Executive

Denholm are partnered with the amazing Allied Vehicles in their search for an enthusiastic, creative and ambitious marketing Executive. This is an amazing chance to join a multi-talented team and create campaigns for a company who are improving peoples lives and offering mobility and freedom for those that need it most!

About Allied Allied Vehicles Group is a pioneering company dedicated to providing innovative mobility solutions. It is the UK's leading supplier of adapted and special purpose vehicles. With a focus on accessibility and quality, they adapt and distribute a wide range of vehicles tailored to meet the diverse needs of their customers. From wheelchair accessible vehicles to taxis and minibuses, their brands are synonymous with reliability, comfort, and inclusivity.

Job Summary: As a Marketing Executive at Allied Vehicles Group, you will play a pivotal role in supporting their marketing activities aimed at enhancing market awareness and driving sales enquiries for the Allied Mobility brand. We are looking for a dynamic individual with a passion for marketing and a flair for creativity to join their dedicated team.

General Responsibilities:

  • Contribute to the implementation of our multi-channel marketing strategy.
  • Ensure compliance with company rules and regulations.
  • Maintain good customer and employee relations.
  • Stay updated with company developments and promote company values of respect, collaboration, courage, ambition, and passion.

Key Relationships:

  • Brand Manager
  • Wider marketing team
  • Head of Marketing
  • Marketing & Commercial Director
  • External suppliers and contributors
  • Sales team

Key Responsibilities:

  • Create compelling content for various platforms including website, blogs, eShots, brand magazine, trade adverts, direct mail, signage, videos, and other media.
  • Collaborate with internal graphic and web design teams to develop engaging visuals.
  • Manage and optimise Google Ads campaigns in coordination with external PPC consultant.
  • Work with external SEO consultant to improve web content and enhance customer experience.
  • Develop, optimise, and track the success of social paid ads.
  • Coordinate with other departments on product collateral.
  • Support and attend events throughout the UK and occasionally Europe.
  • Organise and assist with photography and video production.
  • Tender, negotiate, and manage external suppliers to ensure best value and service for the company.
  • Identify PR opportunities and secure positive editorial coverage in relevant digital and print media.
  • Monitor marketing campaign performance and assist with reporting for brand reviews.
  • Conduct market, client, and competitor research to support sales and marketing strategy.
  • Collaborate effectively within the marketing department and across the business.
  • Assist with other marketing and communications activities as needed.

Qualifications and Skills:

  • Bachelor's degree in Marketing, Communications, or related field.
  • Proven experience in marketing, preferably in a similar industry.
  • Strong written and verbal communication skills.
  • Creativity and attention to detail.
  • Ability to work effectively in a fast-paced environment and meet deadlines.
  • Proficiency in digital marketing tools and platforms.
  • Excellent organisational and multitasking abilities.

Allied Vehicles Group is an equal opportunity employer committed to diversity and inclusion in the workplace. We encourage applications from all qualified individuals regardless of race, ethnicity, gender, sexual orientation, age, disability, or religion.

Join Allied on their mission to provide innovative mobility solutions that empower individuals and communities. Apply now and be a part of this incredible journey!

Reference: 52342604

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