Marketing Data Analyst

Posted 21 March by Harnham - Data & Analytics Recruitment
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Marketing Data Analyst

Up to £60,000

Hybrid - London

A great opportunity to join a leading UK estate agency as a Marketing Data Analyst

THE COMPANY

The business is one of the UK's leading estate agencies with over 50 branches in the UK and are now also a part of the London Stock Exchange. As a company, they are undergoing massive growth and have now brought in a new CEO who is seeking to invest heavily in data across the business.

As part of this data journey, the business is now seeking to bring in a Marketing Data Analyst to utilise their analytic skillset and make the business is making the best use of their customer data.

THE ROLE AND RESPONSIBILITIES

  • Develop strategies for audience targeting and engagement, conducting research on consumer and market trends, target demographics, and competing brands

  • Monitor, analyse, and report on campaign performance, including online and offline campaigns. Analyse sales funnels, customer intent and track email campaign metrics

  • Provide comprehensive reports on marketing costs and revenue, build dashboards for stakeholders to track marketing activities

  • Conduct analysis to create customer profiles and segmentations, use analytics to identify key customer groups to target to maximise revenue

  • Conduct competitive research, analyse benchmarking data to identify opportunities for growth

YOUR KEY SKILLS AND EXPERIENCE

  • Proven background in Marketing/Customer Analytics

  • Strong experience in SQL and Data Visualisation

  • Good stakeholder management experience

THE BENEFITS

  • Up to £60,000 + benefits

  • Hybrid

  • London

HOW TO APPLY

If interested in this role please send your CV to Jordan Victor via the Apply Link below

Reference: 52358404

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