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Marketing Data Analyst - 12 month FTC

Marketing Data Analyst - 12 month FTC

Posted 2 April by eFinancialCareers
Ended
Competitive salary
Cardiff , South Glamorgan
Permanent, full-time
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Company Description

Life can sometimes be unpredictable, and it pays to plan ahead. Our aim at Legal & General Retail is to help our customers plan for the unexpected, achieve financial security for their tomorrow, and protect everything that's important to them. To better understand our customers and meet their needs, we've brought our protection, retirement income, savings, lending and advice, fintech and mortgage businesses under one umbrella. Created at the start of 2022 through the merging of our long-standing and trusted retail retirement and insurance businesses, we're a fast-growing division with big, customer-centred ambitions.

Job Description

Legal and General Retail's Customer Value Analytics team is looking to hire a Marketing Data Analyst on a 12 month fixed term contract to support in delivering deeper insight and understanding into the impact of marketing spend on customer conversion rate and calculating marketing ROI.

This role will see you delivering excellence in conversion focussed analytics and measurement to internal customers across the Retail Business. You will be leading and delivering investigations into our conversion journey, presenting actionable analytical conclusions and recommendations to key stakeholders in marketing, optimisation and contact centre teams.

What you'll be doing

• Delivering fine-tuned insights through the effective capture of requirements from internal customers using strong data extraction, manipulation & analysis to deliver conclusions back to stakeholders.

• Working with local teams to build strong relationships to aid the delivery of the Retail roadmap

• Using established statistical test methodologies to ensure all analysis activity is measured in a robust and consistent way

• Building and publishing automated dashboards and visualisations in PowerBI to support the on and offline customer journeys (including after sale on boarding) that will support trading and planning cycles

• Supporting the optimisation team with modelled and predictive insight regarding customer's online & offline behaviours assessing and increasing understanding of conversion drivers, providing a key input to help achieve conversion improvement targets.

• Ensuring that all data is stored in a compliant manner with L&G's data storage policy and that any data transferred is in a secure manner in accordance with L&G's policy and the data protection act.

Qualifications

• Experience in R, Python, SAS, SQL, SPSS or similar

• Experience of data manipulation and commercial value modelling

• Experience of high volume on/offline transactional environments

• Experience of model building and shaping appropriate performance reporting capability for on/offline environments would be beneficial

• Experienced and comfortable working under tight deadlines.

• Ability to work collaboratively in multi-disciplinary teams

• Additional experience in data manipulation software e.g. Alteryx, Microsoft PowerBI would be beneficial

Additional Information

The brand with the brolly is choosing today to change tomorrow.

Since 1836, we've grown to become one of the world's largest asset managers, homebuilders, pension providers and insurance brands.

We're all here to improve the lives of our customers, build a better society for the long term, and create value for our shareholders - helping to shape a better future for society and the planet.

We need people who share our ambitions, agility and entrepreneurial spirit to help us do it.

At L&G, you'll find a balance that helps you be your best. Empowered by hybrid working, we're supported by technology and workplaces that enable us to work effectively wherever we are. We come together in offices to collaborate and connect, and use time at home for individual, focused activities. And, when we achieve great things, we celebrate our success and reward strong performance.

Today, there's over 10,000 of us, working towards our mission, with plenty of opportunities to grow your career as we grow L&G. Will you join us?

Great minds don't have to think alike, so we welcome voices from all backgrounds. Bringing together people with different life experiences helps us build empathy with our customers and drive innovation.

We don't just talk about it, we actively promote diversity and equitable opportunities for all. That means our employment decisions are made without regard to race, colour, religion, national or ethnic origin, sex, sexual orientation, gender identity or expression, age, disability or protected veteran status. In fact, we embrace every dimension of diversity to reflect the customers and communities we serve.

We think it's important to create an inclusive environment where we can all belong, contribute and drive progress, where you can develop and grow, and be empowered. We want you to use your voice to help us build a better tomorrow.

We all work differently, and have different needs, which is why. we're always open to discussing flexible working arrangements. Likewise, we're committed to finding reasonable accommodations for candidates with specific needs during our recruiting process.

So whoever you are, wherever you are, whatever your story, we'd love to hear from you.

Reference: 52372552

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