Interim Customer Marketing & Content Manager

Your new company
You will be working for a luxury drinks brand where they require interim support for 6-8 weeks (possibly longer) of an Interim Customer Marketing & Content Manager.
Your new role
In this role, you will be responsible for working with the organisations trade partners, both domestically and internationally, to create and deliver compelling content and market activity plans that will make their brand relevant, engaging, appealing, and optimised for sales.
Key Responsibilities:
- Work with distributors overseas to agree budgeted market calendar plans to raise the profile of the organisation and drive sales.
- Work with retailers within the UK to agree budgeted retailer activation plans (digital, in-store, and in-person events) that will drive sales and build reputation and visibility.
- Ensure that plans are delivered effectively and on-budget through ongoing review sessions at least once per month.
- Create and manage all content for the brand, including managing pack photography, lifestyle photography and video shoots, as well as writing/sourcing blog content, news, product descriptions, and offers.
- Monitor website performance and conversion stats, using split A/B testing and content changes to optimise performance over time.
- Analyse social media content performance on an ongoing basis with a view to optimising approach (channels used, content we deliver) over time.
- Create regular content for fortnightly consumer newsletters to update our audience on everything the business has been doing and to announce new releases.
What you\'ll need to succeed
- Minimum of three years' experience working within content marketing, ideally with some experience of working within a digital-first environment.
- Demonstrable, hands-on experience of creating content for social media, managing responses to posts and building up an engaged following over time.
- Excellent communication skills, with the ability to take direction and put forward recommendations.
- Understanding of the premium spirits world is highly desirable for this role, ideally with direct experience within Scotch whisky and associated category knowledge.
What you\'ll get in return
You will be paid an hourly rate of between £22-£25 per hour, on an initial 6-8 week contract basis, there is possibility for this role to go on longer. This role is 3 days in their office in Cumbernauld and 2 days from home.
What you need to do now

If you\'re interested in this role, click \'apply now\' to forward an up-to-date copy of your CV, or call us now.
If this job isn\'t quite right for you, but you are looking for a new position, please contact us for a confidential discussion on your career.

Hays Specialist Recruitment Limited acts as an employment agency for permanent recruitment and employment business for the supply of temporary workers. By applying for this job you accept the T&C's, Privacy Policy and Disclaimers which can be found at hays.co.uk